Logo Needed for Car Sourcing Specialist

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This customer received 36 logo designs from 12 designers. They chose this logo design from Mark H. Delfs as the winning design.
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Logo Design Brief
We are a team of automotive industry professionals that provide car related services for consumers and the industry.
We provide:
1) Sourcing of your preferred used car from all the dealers in your city & then bringing them to your home to test drive. We inspect & prequalify the used cars so that you only view the best ones in the market saving you invaluable time searching and dealing with a multitude of used car salespeople.
2) If you have a car to trade-in then we can organise the best price too.
3) We also offer a consignment service for your car. Get the most return on your car without the hassle.
4) If you would like a car that is not readily available in your local market or can be imported in at lower cost - we can do that too.
We pride ourselves with fanatical service, outstanding quality of the products we source and a reliable friend in the cut throat car market.
We believe that buying a car should be a pleasant experience, not a stressful one.
The target audience is wide - anyone that is a driver and looking to buy or sell their car
Updates
Project Deadline Extended
Reason: We are changing this project to guarantee payment
Added Monday, May 28, 2012
Hi everyone,
Added Monday, May 28, 2012
Target Market(s)
Any car buyer or seller
Industry/Entity Type
Automotive
Logo Text
Nordad The Car Sourcing Specialists
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- 1. We are looking for a logo represent our brand "Nordad". Our tagline needs to be incorporated into the logo is "The Car Sourcing Specialists"
2. The typeface should be clear, simple and bold. We want something that stands, being careful not to be too fancy.
3. We have no colour preference but we do like purple. Please feel free to experiment with colors!
Here are some examples logos that we like
http://pinterest.com/orryspoon/nordad/
The files we will require are
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Nice to have
- 1. We would love to have the logo incorporate an icon to represent either a "Car" or "Sourcing" - however this is not mandatory.
Should not have
- 1. No Cartoons - we want it to be modern but we are want to be portrayed as mature, slightly classical with being old-fashioned
2. Nothing too complex - we want to come across as straightforward, simple and clever. We want the locals to feel like they can afford us and we are trustworthy.
3. Avoid any obvious cliches that make the icon look tacky & cheap such as clip art style icons. I t should not be too abstract. Possibly play with the letters in Nordad to create an icon if there is potential in your design thinking.