• A$290

• 42 designs

• 11 designers

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Print Design Brief

We have purchased a run down country pub/bar that is in a fantastic market village called MATAKANA near Auckland in New Zealand. The village has become very popular as a food and wine destination but the old pub (103 year old building) is very tired, shabby and the service and food are below the standards expected by most visitors and locals alike.

We have decided to leverage the well known name of the village and call the pub "The Matakana" so we need a logo and font set design that communicates the new brand effectively.

As new owners we are planning to spend quite a bit of money on renovating the building to bring it back to its former glory and modernise the bar, kitchen, garden and toilet facilities.

We are also planning to revamp the menu and focus on training the staff on friendly and attentive service. We want to make the pub the heart of the village and to be a friendly, cosy, welcoming and stylish place to hang out.

The key elements of our planned brand promise are included below

CARE - We genuinely care about people. We make customers feel important and appreciated. We treat them as individuals and always use their name and find ways to compliment them, but with sincerity. People value sincerity.

LAUGH - We encourage relaxed fun and laughter
We don’t take ourselves too seriously, in fact we like to have a laugh at ourselves and have a bit of fun with our customers. The Matakana is a place to meet up with friends and locals and share a yarn or a funny story. After all , laughter is the best medicine, but beer isn’t far behind.

SHELTER - The Matakana is a place to take shelter and be entertained with spaces for everyone including families. In fact the indigenous translation for the Moari word "Matakana" is to shelter. We want to create a great venue for friends and families to gather and spend time together at all times of the week.

VALUE – High quality home-style food, and a great selection of NZ beer and wines at a reasonable price. The Matakana product philosophy is local provenance and great value. Much of the food will be sourced locally and seasonally and we have the ability to serve our own home grown vegetables and export quality lamb, beef and venison from our own farms. People will leave the Matakana feeling they have received great value for money rather than being ripped off.

KNOWLEDGE - Exciting selection and knowledgeable service
Interesting and changing menu, wide selection of mainstream and craft beers and exciting access to boutique wines sourced directly for the producers. The staff know the story behind their products and producers and are passionate about informing customers of interesting facts about the products.

IMPROVEMENT - Innovative and professional
The team at the Matakana are always looking for new ways to delight our customers and new products to offer them.

Simple, local, friendly, fun but professional and caring too.

Target Market(s)

Want to attract a wide spectrum of patrons depending on season. local families, wealthy holiday makers, tourists, retirees, local workers midweek

Industry/Entity Type

Restaurant

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Should be quite a classic, country look and feel. Not pretentious but not shabby either
  
  Colour pallette expected is quite conservative and country
  

Nice to have

• We have considered elements that include reference to the types of food that will feature strongly i.e Steak, Deer, Fish, Pork , Lamb etc.
  
  

Should not have

• Bright colours probably not appropriate nor modern / techno type fonts

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