• A$400

• 18 designs

• 5 designers

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Newsletter Design Brief

We need an email template that can be emailed to our customers on a weekly basis that showcases specials, new products and highlights some of the features / benefits of our product range.

Our company is called 'A Sense of Identity' and we are an online retailer specialising in distributing Genuine Branded Fragrances as well as personalised Jewellery and Fashion Jewellery mainly targeted at women. We want this ongoing campaign to mainly focus on the Fragrances of which we have approx 2,500 products both men's and women's perfumes / after shaves / EDT / EDP.

We want this weekly newsletter/email template to have the ability to change each time we send an email to include different pictures and descriptions. We have all of the pricing, descriptions and products to populate this.

We want the initial focus to be on Fragrances, however will also do campaigns on the Jewellery ranges at different times of the year, mainly around major holidays like Easter, Valentine's Day etc.. But the brief on this project will be around promotion Branded Fragrances via Email.

The purpose of the email is to target new customers with a non-threatening email that intices them to want to visit our e-Bay store and purchase a product. So it has to have a very emotional feel around the different perfume brands rather than have another discounted perfume seller. We want to either get the customer to go straight to our eBay store and purchase the products or to Like us on Facebook so we can build our audience and keep them up to date with new specials. We also have a Facebook store.

The whole philosophy around 'A Sense of Identity' is exactly as the titles speaks in that everyone has their own sense of identity and therefore different brands speak to their own personal tastes.

Attaches are our Corporate Logo and current eBay store design which is about to go live soon, to give you an idea on the current themes / designs of the site, just to give a feel not necessarily to keep exactly the same for the email campaign.

We currently only have around 100 fragrances listed on eBay will this will grow over time and hence the purpose of the email campaign as we have over 2,500 products in stock and also expanding all the time with new brands / products.

Our sites are:
http://stores.ebay.com.au/A-Sense-of-Identity
https://www.facebook.com/asenseofidentity

Target Market(s)

Women purchasing fragrances

Industry/Entity Type

Store

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Entice Action to either purchase products on our eBay store or like us on facebook

Nice to have

• Highlights our products, brands, specials and also new products
  Keep the size at a digestable length that has enough content to attract attention but not too long like a never ending Groupon email.
  

Should not have

• Whilst it is targeting new customers want to avoid it being put in the spam junk mail box

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Files

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