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Military Veteran Health Partnership
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This customer received 43 logo designs from 11 designers. They chose this logo design from Kanwar as the winning design.
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US$200
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43 designs
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11 designers
Logo Design Brief
We need a logo for a community-academic health partnership that brings together a non-profit organization (www.dryhootch.org) that serves military veterans, faculty from a Veteran Affairs Hospital and civilian hospitals, and other community based non-profits that focus on mental health care more broadly (e.g. Mental Health America, National Alliance on Mental Illness, etc.). The key is to create a logo that says something positive about US military veterans from the wars in Iraq & Afghanistan, is innovative and shows partnership with non-profits, but that also is not so novel that it would scare off major players in the healthcare space! Suggesting transformative change in how veteran issues are addressed by healthcare and the community at large is the main idea.
Updates
Project Deadline Extended
Reason: We are looking for some final design changes to the top designs. We have some great submissions and will be converting this from refundable to payment committed as well.
Thanks for all of your submissions.
Added Tuesday, April 15, 2014
Project Deadline Extended
Reason: A final design style has been selected and we are extending the deadline for the designer to help us with some details.
Added Saturday, April 26, 2014
Target Market(s)
Government, educational & non-profit agencies focused on serving military veterans.
Industry/Entity Type
Mental Health
Logo Text
Dryhootch Partners For Veteran Health: Veteran Centered Research & Action
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
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Bold
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Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- It would be great to see some versions of the logo reflect the logo of the non-profit that started the partnership. This organization is called "Dryhootch" - "hootch" is military jargon for a safe place for soldiers to sleep, and also is associated with alcohol. "Dry" denotes the organization's commitment to a drug and alcohol free environment - thus "Dryhootch" suggests a safe social space for veterans to meet, it is a coffee house like environment. The Dryhootch logo depicts an over turned coffee cup that is also a silhouette of a military quonset hut.
We don't want to use all of the elements of the Dryhootch logo for this new logo - but somehow suggesting it, or reflecting some of the ideas it contains would be helpful.
Denoting partnership between academics, healthcare, and veterans would be great.
Nice to have
- Should appeal to those from major (fairly socially conservative) institutions as well as the veteran community.
