• C$200

• 100 designs

• 25 designers

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Logo Design Brief

We are launching a NEW and EXCITING line of nutritional supplements specifically for university and college aged students called Student Science.

We want the logo and brand to be CREATIVE and BOLD to appeal to the target age group (moderately active males/females, 17-23), however males will make up the majority of the demographic.

Check out http://www.bodybuilding.com/store/popular-brands.html for the logos of some of the most popular brands. I've also attached some pictures of popular brands as well to get an idea of how a few of the big companies have their logos.

The main difference is that this product is not for bodybuilders, so it should not have a "hardcore" feel to it like some popular brands do. It is for your average-moderately athletic 17-23 year old college/university student, so I want the brand and logo to be fun and resonate with their age group. Maybe that means the logo is designed like a university crest, or maybe it has a character like a mascot (nothing too goofy though, please). I am very open to seeing designs.

As for colours I will leave that in your hands.

Target Market(s)

Moderately active males and females aged 17-23 (university students)

Industry/Entity Type

University

Logo Text

Student Science

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must be fun and bold
  

Nice to have

• Should have appeal to both genders, however males DO make up the biggest portion of our market

Should not have

• Bodybuilder feel/look

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Files

Download all files - 0.8 MB