Banner Ad Design Project

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Contest winning design

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This customer received 6 banner ad designs from 4 designers. They chose this banner ad design from TheyCallMeJenks as the winning design.

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Banner Ad Design Brief

We need a banner created that is 1950px x 550px. This will be a very clean yet high attention to detail. The design that will look very similar to this....

http://cloud.smashbrand.com/1H371U3p2w3o2V2O3V1x

This is for a joint health product. We will say the following in the banner advertisement and here is a quick wire mockup.

http://cloud.smashbrand.com/3Y300T052M3G2b0T1K0Q

Introducing Athletes Joint Restore
with BiovaFlex (biovaflex logo)
Protects & repairs joints from the wear & tear of exercise.

TAGLINE: No Pain, More Gain However we are playing on the phrase "no pain, no gain", so we would have " no pain, no gain" with the no crossed out and the word more inserted. This should be very clear that we are crossing out the word no and inserting the word more in a traditional handwriting font like the wire mockup.

Finally the bottle image with some pills next to the bottle that seems natural with correct shadows applied. It is critical the graphic must have attention to detail like shadows on the images that look natural.

Attached is an asset pack that includes the product image, the product name font, biovaflex font, and an image of a pill that can be used to re-create pills laying next to the bottle.

Download link for the project assets: http://cloud.smashbrand.com/3q1H0K1R0r2r1R3L040d

Download link for images of the pills: http://cloud.smashbrand.com/3H1p2S3e301r0b21260t

Thanks and good luck and it must include the PSD as it may need to be slightly tweaked on our end when merging into their new site home page which you can preview here: http://preview.smashbrand.com/ax/ The current black banner style is out, and will be replaced with the winning design, going with a clean and modern look. Example product page here: http://preview.smashbrand.com/ax/mockup/product.php

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Updates

Guys, the quick wire I made was all black and white.  You don't have to make it look exactly like my wire.  Make the tagline larger and be creative with it.   Use some color.  Here is a link to an AI file with the brands other colors.


http://cloud.smashbrand.com/161s1B2z453J3O3C432O


Be original with the No Pain, No Gain tagline. That should pop out.  My thought was that the No would be crossed out and the word "more" marked up in hand writing.  But don't do it just like my example, be creative and make it unique.  

If you need a good font for the tagline try this.  Chunk Five, make it color, make it stand out.


http://cloud.smashbrand.com/1H1i0G2f0T400m1n0b1j

Added Monday, May 21, 2012

Target Market(s)

Males in the fitness and workout market

Industry/Entity Type

Health


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Payments
1st place
US$170
Participation payments x 2
US$20
Total
US$210

Project Deadline
25 May 2012 15:46:19 UTC
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