"Noah",new sunglasses brand in South Africa
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This customer received 64 logo designs from 26 designers. They chose this logo design from BF as the winning design.
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Logo Design Brief
We need a logo design for a new sunglasses brand to be launched in South Africa. (Product range will expand later on with bags, hats etc.) The frames are made of wood and bamboo, hence the feel should be earthy/natural, minimalistic. The logo must be engraved on the temple sides, so the font has to have clear lines/shapes. The final design should communicate adventure, fun, "green-movement". Target market is students and young adults.
Target Market(s)
young adults
Industry/Entity Type
Product
Logo Text
Noah
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- If it can have some kind of picture with the text that can also stand on its own, like nixon or nike.
Should not have
- Only text, there must be something hapening with the text or a symbol the text