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Logo Design Project
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This customer received 17 logo designs from 5 designers. They chose this logo design from Withdrawn as the winning design.
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£150
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17 designs
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5 designers
Logo Design Brief
I need a logo for the 'bmi pension action group' which gives the message 'Save our pensions'. Basically, the airline bmi has been sold (from Lufthansa to BA) and in the process the staff pension scheme is being destroyed which is outrageous given both Lufthansa and BA are both gold-standard companies. The bmi pension action group (BPAG) has been set up to represent all the airline staff affected.
Target Market(s)
current bmi employees, retired bmi employees and widows of bmi employees
Industry/Entity Type
Airline
Logo Text
Save our pensions (also bmi pension action group if possible)
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- clear and bold with a graphic device to help convey the message
Nice to have
- Could use bmi colours but don't be constrained by this
Should not have
- do not use bmi logo