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Foliosity.com
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This customer received 103 logo designs from 30 designers. They chose this logo design from innovate mind as the winning design.
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US$400
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103 designs
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30 designers
Logo Design Brief
Foliosity.com is a site dedicated to assisting users in minimize portfolio risk through diversification into various asset classes. folisity is a real word meaning "The ponderousness or bulk of a folio; voluminousness". So what I had in mind was a visual metaphor where each investment is a leaf and the portfolioi is a bundle of leaves. a "leaf" in a portfolio could be a stock certificate, a deed to a house, etc. So the more voluminous your portfolio, the thicker the bush of leaves grows. Ideally the bush becomes more attractive/healthy as well, not just a larger bundle of leaves. I am open to other creative ideas, this was just the idea I had in my head. Whatever the chosen logo theme will be intgrated into the overall interface for the website.
Updates
One thing I am not seeing in the designs is the overarching metaphor of the site...That being the more "leaves" the healthier the "bush" or folio. I see healthy as thick leaves in a flowering bush. Or in terms of finance, the more diversified the portfolio the better your return with less risk. This may be a hard image to achieve in a logo, but I thought it was important to provide as much guidance as possible for what I was looking for.
Target Market(s)
18-45 Professionals with limited time/resources for investment research
Industry/Entity Type
Investment
Logo Text
Foliosity
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.