• US$400

• 15 designs

• 6 designers

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Logo Design Brief

I. Name and tagline:

Passionate Purpose Coaching – Strategic, effective results for life and career.

II. Key Message for Passionate Purpose Coaching

Has life become an endless marathon? Need to slow down and reassess?

Ready to move out of your comfort zone and design a life based on
what you love and what you do best?

Meet Hilaire Henthorne – No “Gimmicks” Life and Career Coach.

Hilaire Henthorne leverages her unique life/career path to relate to a wide variety of highly-motivated women professionals between the ages of 30 and 50+. Her wealth of knowledge and skills help clients move forward and achieve goals!



III. Look and Feel

Logo should show the connection of two paths - your passion and your purpose, their connection is success/happiness/peace. Possibly the connection in the “center” or background is an abstract of a woman silhouette with her arms raised high in joy? Just one idea, not mandatory. But the center connection should be joyful/peace/celebration, reached a new high in life/goal. (Yes! Give me an Amen, somebody! I love this concept. Finding the link betw. passion & purpose gives us joy. The image could even suggest the woman almost dancing with joy.)

IV. Words that would describe the tone

Balance, peace, hope, joy, integrity/wholeness, appeal to women, life aligned/in sync with what matters, but not too feminine

V. Target audience

Women, 30-50, highly motivated professionals. So, not so much to appeal to the stay at home, craft women, more the on the move professional women. And, perhaps women who took a break and are trying to figure out which “on ramp” to take.

VI. Colors

I love fuschia (pink family) and teal is also one of my favorite colors. Also love blue, purple and red. Some shades of green are nice, as well. I tend to favor jewel tones. A friend once jokingly said, “If Hilaire were a color, she’d be fuschia for sure.” Nothing depressing or washed out, like brown, tan, khaki, olive, chartreuse and not a big fan of orange.

Target Market(s)

see design brief above

Industry/Entity Type

It Professional

Logo Text

Passionate Purpose Coaching - Strategic, effective results for life & career

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Abstract mark, name and tagline