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Logo for photography company (BRIEF UPDATED)

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Contest winning design
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This customer received 70 logo designs from 21 designers. They chose this logo design from nandkumar as the winning design.

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  • Closed - Design Selected
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  • Budget US$400
  • Number of designs 70 designs
  • Number of designers 21 designers
Logo Design Brief

"New York Light & Pixels, Inc." is a Manhattan-based photography company that needs its first logo. We produce and market original photographic prints, books of photography, and original digital artworks derived from photographs. We also provide portrait services for business people and performing artists. Samples of landscape pictures recently sold can be found at http://www.flickr.com/people/scott_townell/

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Updates

Dear Designers:

  
Thank you for responding to our invitation to create a logo for our photography company. Some very strong concepts have been submitted so far and we really appreciate your effort.
 
This is to let you know that we have uploaded a contact sheet of sample portraits that show a bit of our work. Please consider this extra piece of input (in addition to the Flickr page) in case it helps refine your design.  Anyone who wishes to resubmit is invited to do so.
 
Regards,
NY Light & Pixel, Inc.

Added Tuesday, February 25, 2014

Dear Designers, All:


Thank you for responding to our project  and for the time and effort you put into your designs.

We apologize for the delay in providing feedback. We were awaiting the outcome of a poll from a focus group of professionals, who voted on which of the 63 designs we received from 21 designers best represents the brand we are building. We are currently deciding between two designs as finalists (Flat Design and nandkumar, thanks!)

We are writing to all of you because there was a common thread across most of the designs that were not selected:                                                                                                                                                        
- Designs that featured the word "New York" larger than the rest; NYC gets enough attention as it is
- Designs that employed commonplace or obvious NYC imagery  (e.g. Statue of Liberty)
- Designs that employed symbols not pertinent to big city life (insects, flowers, etc)
- Those that misspelled the company name
- Graphics that were no better than what we could make ourselves, given the time required
 
Again, we thank all of you and will respond separately to each design submitted.  Good luck in future projects! 

Kind regards
NY Light and Pixels, Inc.

Added Tuesday, March 04, 2014

Target Market(s)

- Business persons buy our images for their personal social media branding.
- Classical musicians buy our services for their professional portfolios and concert promotions
- We do special commission photography of jewelry
- We curate and publish prints and books of photography, as well

Industry/Entity Type

Business

Logo Text

"New York Light & Pixels, Inc."

Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Abstract Logo

Conceptual / symbolic (optional text)

Character Logo

Logo with illustration or character

Wordmark Logo

Word or name based logo (text only)

Font styles to use
Serif
Decorative
Other font styles liked:
  • Google Free Fonts
Colors

Designer to choose colors to be used in the design.

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
  • None - open. Surprise us!
Nice to have
  • Sample images that have been purchased by our clients at http://www.flickr.com/people/scott_townell/. Perhaps something there will inspire a design?

    Portrait examples have been attached to this brief, also to serve as inpiration.
Should not have
  • DO NOT USE ACRONYM "NYLP" in the logo design - it is a trademark of another NYC-based organization.
Files
JPG
Portrait Sample Contact Sheet A Tuesday, 25 February 2014 03:41:10
Tuesday, February 25, 2014
Payments
1st place
US$200
2nd place
US$200
Total
US$400
Project Deadline
03 Mar 2014 05:25:19 UTC
Language