Fitnessforlife home exercise studio needs a brochure design

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This customer received 40 brochure designs from 8 designers. They chose this brochure design from GrafiXotiX Studio of Design as the winning design.

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Brochure Design Brief

My problem is that I have had a fitness studio within my home for 3 years and only 2 clients per week to show for it! I need a fitness brochure designed that will literally want to make a customer pick up the phone and book a training session!

If there is any way possible to convince those exercise lovers or those who wish to become active and healthy who want to train in a private home exercise studio setting than I will be very content and happy. Obviosuly my studio within my home is not exposed to the general public and I understand that this is the reason for a shortage of clients.

I have an exercise studio with my home. It is literally the size of 6-7 x area of a standard bedroom. Most importantly, it contains the latest state of the art exercise equipment (treamills, rowers, cycle & recumberant bikes, elastic cords, bands, medballs, resistance machines, cables, squat racks, you name it..

In addition, compared to many other personal trainers out within the industry, I have clearly distinguished myself from the rest in a positive way. Firstly, I have had an extensive background as an elite athlete (NSW boxing representitive), secondly I have acquired a solid foundation of exercise science principles through 4 years of university studies (compared to most other trainers out there). Because my studio is private and obviously lacks many elements that a typical gym setting such as fitness first, then we must be able to highlight the positives that arise from my studio compared to fitness first or any other franchise (eg: no cancellation pollicies, no signing up for contracts, no membership fees). in addition, we must hihglight the fact that a private studio like mine will attract those who prefer not to train around others they do not know as there is no sharing of exercise equipment or duration of time one must be on a certain exercise.

We all know someone who prefers not to train in a typical gym setting where people have to compete against others for the equipment yet alone deal with the amount of starring and chatter that goes on. In addition it can get intimidating for those who prefer not many people around them. My studio is designed for any age or fitness category. In addition group training is avaliable.
In addition, I am flexible and sometimes permit going overtime for those clients who were late for there appointment. Clients that come to my home to exercise feel as if they are training within there own home rather than feeling the intimidation of going into a gym setting such as fitness first.

If we can highlight all that has been mentioned within my brochure than thats great!











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Updates

Project Deadline Extended
Reason: few designers request more time
Added Monday, May 21, 2012

Project Deadline Extended
Added Monday, May 28, 2012

Target Market(s)

I design exercise programs and train all age groups and fitness levels

Industry/Entity Type

University


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • There must be a quote in the brochure that mentions "Together,the sky is our limit"

    Must have "fitnessforlife" logo

    must have testimonials:

    Dave -"My golf drive has increased dramatically from the use of sports specific exercises that Daniel was able to deliver. The pain in my lower back has now ceased to flare up after a game"

    Andrea - "Daniel's knowledge and application of exercise science and health has helped me achieve a stronger and leaner body in addition to improving my 5km walking time"

    Must have my qualifications:
    Certificate 4 personal trainer
    Diploma of fitness
    Bachelor of exercise and sport science
    Diploma of remedial massage
    First Aid certificate

    Must state that I am registered with Fitness Australia

    Must have that I Specialize in:

    1. exercise rehabilitation
    2. sport specific conditioning
    3. Functional strength
    4. Fat loss and toning
    5. Core strength & stability
    6. Flexibility
    7. Cardio-respiratory fitness

    Must have my mobile number: 0414 312 664
    Must have my email adress: dnlyazbek@yahoo.com.au
Nice to have
  • any background images that represent motivation, will and determination.

Files
Download all files - 10.1 MB
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pic 2 Monday, 14 May 2012 06:41:17
Monday, May 14, 2012
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pic 3 Monday, 14 May 2012 06:41:18
Monday, May 14, 2012
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pic 4 Monday, 14 May 2012 06:48:12
Monday, May 14, 2012
Payments
1st place
A$140
Participation payments x 1
A$20
Total
A$160

Project Deadline
03 Jun 2012 05:46:53 UTC
Language

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