• US$200

• 70 designs

• 17 designers

Logo Design Brief

Dear designers,

We are a start-up looking for an appropriate logo for our company.
Please, find below the detailed description of our business and product.
At the end we also put a few key-words to help you to better understand our identity.

OUR NAME:

Evolution Photo Group


WHO ARE WE:

Evolution Photo Group is an international photographic company creating beautiful portraits for women between 30 and 60 years of age. Our mission is not only to provide the woman with the most gorgeous portraits of her she has ever had but to give her and unforgettable experience that she would cherish for the rest of her life. We are planning to operate in Prague, Paris, London and Moscow.


WHAT IS OUR PRODUCT:

The creative team consisting only of women meets our lady in a stylish apartment or a designers loft where the photo-shoot takes place, this way she can feel safe and relaxed. The award-winning photographer is working almost exclusively with natural light (except for business portraiture) so there is no discomfort of “bright flash in the eyes” and the environment is very soothing that is especially important for a client who is not used to be photographed professionally.
Soft music on the background, little canapés, soft drinks, and a glass of Champaign at the end of the photo-shoot brings a touch of luxury with its exclusive attention, care and comfort for our client.
The next day the client comes back for the viewing of her pictures. She cannot find the right wards to describe her astonishment of how gorgeous and confident she looks on the portraits. Then she is offered to choose “the product” she would like to receive: from a portfolio of prints made on art paper and mounted into archival quality passe-partout to an top quality wall portrait framed and protected with the non-reflective museum glass. Her pictures would last for decades without fading, without loosing their charm.

Our product is more then just luxury portraits. It is a lifetime experience that we offer. We want our customers to leave the photo-shoot with the feeling of self-confidence and accomplishment, We want them to feel proud of themselves, to feel beautiful and very very special. Let the inner beauty shine through.


THE CREATIVE TEAM:

The creative team consists of the award-winning photographer, the A-level make up artist/hair stylist and the assistant. All members of the team are women and they know how to make even the most unconfident client feel relaxed, feel beautiful, feel unique. The Make-up Artist starts with a little facial massage to take away all the stress and nervousness that the client might feel. The Photographer directs the client softly but firmly through the whole photo-shoot, so she could let go all the control and enjoy the experience of a movie-star.

WHO ARE OUR CLIENTS

Kate is a business lady between 35 and 45 years old. She occupies a high position in a big company. She is used to work with men and be a leader of a diverse team. She is what we call a strong woman, but she has doubts inside. Is she beautiful? Do people see a feminine side of her? Does her significant one notice how soft and tender she can be?

Sue is a mother and a house wife between 30 and 40 years of age. Her kids and family’s has always been a number one priority. Now when her kids are getting older she starts to have a little bit more time for herself as well as time to reflect. She feels a bit lost and not sure what can she do in the future? What should she do? She is in search of self-realisation. She hasn’t felt attractive for ages and to be honest doesn’t go very well with her husband. She doesn’t have that magic sparkle in his eyes when he says “I love you”. He spends long hours at work… perhaps, too long.

Loren is from 50 to 60 years old. Men always found her attractive and she was well aware of that. She also aware of the fact that time takes away her beauty slowly but steadily. She tries her best to preserve the sloping away traits of beautiful youth on her face by using all sorts of creams, colouring products and the likes. She recently became a grandmother. And though she adores her grand-child, she can’t hear people calling her a “granny”. She is not and she’ll never be. She loves going to art exhibitions and enjoys company of people. But she has her fears… what people think of her? Will they still like her company? Is she too old?

All our three ladies occupy a high social level and know what things are really worth. They lead a comfortable life from the financial point of view.

SOME KEY WORDS:

high-end, beauty, unique, exclusive experience, women, self-confidence, beautiful transformation, evolution, self-development, inspiring, one-of-a-kind

Updates

Dear designers,

As the quantity and quality of designes we receive grows we start to see clearer our preferences:

1. The choice of colours: golden yellow, different shades of purple, pink (not "girlish" pink, but more "mature" shades if I may say so), magenta, black, white, shades of grey. These are a few favourites. Other colours are possible, of course, as we don't have a developed company colour palate, but they have to be colours/tones associated with luxury and/or femininity. 

2. The fonts: it depends on the design idea, but at this point we see that we prefer a NON-handwhritten type of font.

3. Now we are quite certain that we would like to incorporate a butterfly into the design as it represents transformation + femininity + beauty.

Thank you for your participation!

Nadia K.

Added Friday, February 21, 2014

Dear Designers,

The contest is closed now.

We've chosen our winner.

However, I would like to thank you all for your submission!

It was a great pleasure to receive your designs and to enjoy your creativity.

Good luck to all of you in the future!

And thank you again!

Nadia K

Added Monday, February 24, 2014

Logo Text

Evolution Photo Group