Innovative Advertising Company Needs Logo
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This customer received 173 logo designs from 64 designers. They chose this logo design from Sergio Coelho as the winning design.
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Logo Design Brief
dark horse
noun: a candidate or competitor about whom little is known but who unexpectedly wins or succeeds.
A new Advertising/Media Placement agency requires an innovative, yet simplistic logo to capture the definition of a "dark horse", the founder of Dark Horse has successfully built a previous Media Buying agency from $0 to Millions within 3 years, saving his clients 10's of millions in the process all while effectively achieving advertising goals. Our client pays to stand out from the crowd, from unknown to universal...Dark Horse will focus on "outside the box" media campaigns while surpassing competitors and client expectations.
Key words: Different, Unknown, Leader, Edgy, Speed, Unique, Intelligent, Streamlined
Target Market(s)
Large international client base, all english speaking.
B2B industry, Mostly Multi-Million dollar companies...
Industry/Entity Type
Advertising
Logo Text
Dark Horse Media
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- Not looking for just the name of the business and an entire horse in the logo, unless artfully executed....finding a silhouette of a horse and placing with Dark Horse Media will not win this competition.