Small food company needs a logo for a new product (pepper sauce)
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This customer received 56 label designs from 13 designers. They chose this label design from Polina Perova as the winning design.
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Label Design Brief
Logo to be displayed as a label on a small jar (around 15 cm, similar to jelly jars).
The product is a homemade pepper sauce, created from a recipe that is in the family for three generations. The product name is "Jumenta" ("donkey"), being a contraction of the words "Jucelina" (the lady that creates the recipe) and "pimenta" – Portuguese word for “pepper”. "Tradition" is a message we would like to communicate.
Would be nice to have the words "Molho de Pimenta" (pepper sauce) in the logo, but that's not mandatory.
Also, you can use something (e..g cartoon) to remind the "jumento" (donkey).
I have attached two examples of logos that I like...
Updates
Guys, I've changed the project from "refundable" to "committed to pay".....
Added Tuesday, February 18, 2014
- One of the things I realized after looking at all the designs sent so far, is that I really like the ones that took a more minimalistic approach....
Added Thursday, February 27, 2014
Industry/Entity Type
It Company
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- If possible, I would like to include the phrase "Since 1944...", to remind of the tradition.