• A$440

• 97 designs

• 19 designers

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Logo Design Brief

I need a logo design for my brand new business. Tier 1 Fitness is a personal training and group fitness business which focuses on primal and functional movements, powerlifting, Olympic lifting, sandbag training and kettlebell work. There is also a very strong push for members to adapt a paleo diet/lifestyle.

I believe a human evolution/caveman/paleo image would best represent the business, as the main focus of the business is creating health and strength in clients through primal and functional training and adopting a Paleolithic diet. Possibly the last evolution could carrying out a classic olympic lifting move like a clean and press or overhead press, or a sledgehammer tyre strike or tractor tyre flip....I would like it to be fairly simple, but stand out from the crowd (that's where your brilliance comes in! Impress me!)

For inspiration I would suggest designers have a read up on the paleo lifestyle and have a look at some of the classic "evolution of man" silhouette style images.
I would also require the motto of Adapt - Evolve - Thrive in the logo and the business name Tier 1 Fitness.

Target Market(s)

Target market are people interested in getting more out of their lives through functional and interesting exercise, and paleo diet and living.

Industry/Entity Type

Training

Logo Text

Adapt - Evolve - Thrive

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• As above the motto Adapt - Evolve - Thrive and also the business name Tier 1 Fitness.
  

Nice to have

• Logo should include a human evolution themed image, or a wolf/wolf pack image. But I am open to artists inputs/ideas.