• US$200

• 62 designs

• 19 designers

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Logo Design Brief

EnthusiastDNA

Agency Description:
At EnthusiastDNA, we believe that many outdoor-activity brands (biking, hiking, birdwatching, canoeing/kayaking, SUP, fishing, etc.) are missing out on sales growth that exists just outside their field of view.

That’s because most brands concentrate their entire marketing efforts on the die-hard enthusiast, the guy or gal that is totally/exclusively committed to a single activity. The fact is, the die-hard is already on-board. He knows his stuff and he’s got his gear. The potential for additional purchase becomes limited to replacement.

Just outside this box, however, is the aspirational enthusiast. For every one die-hard, we estimate there are 10, 20 maybe 100, aspirational enthusiasts, people that are interested enough to give it a go. They’ve got the cash, the time and the inclination. They want an authentic experience and they’re willing to spend to acquire the gear and accessories to make today’s dream come true. But they need help in deciding what they need, and especially which brands to choose so they don’t look like newbies.

We want a logo design that indicates that EnthusiastDNA can deliver on the upside potential of the aspirational active-lifestyle consumer that lives just “outside the box” of the traditional outdoor brands.

Keywords: aspirational, outside the box, active lifestyle, gear, equipment, try/trial, outdoors,

Target Market(s)

35 - 54 Age Group Male and Female

Industry/Entity Type

Marketing

Logo Text

EnthusiastDNA

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Active and high energy look and feel