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Shoe Dyeing logo
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This customer received 271 logo designs from 85 designers. They chose this logo design from MIM design as the winning design.
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NZ$930
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271 designs
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85 designers
Logo Design Brief
This home based business is expanding, and now requires a professional-looking logo in its marketing. In particular, it has formed a partnership with a large multi-branch retail footwear chain to provide shoe dyeing services. The large retail chain wants to include our logo in its marketing, so we need a logo developed that does justice to our services and supports the retail chain's professional image.
Our business is dyeing, or recolouring, shoes. These are mainly women's shoes, and most of the market is for weddings. The target audience is therefore females aged 20-40, although some mother of the brides/grooms also get their shoes dyed.
The logo therefore needs to look modern, a bit hip, fresh and convey a sense of luxuriousness.
It is important to visit our website to get a feel for our existing branding. There is no existing logo, but our existing website conveys the sense of luxuriousness we are after. www.shoedyeing.co.nz
Key words to describe the logo would be: luxurious, modern, fresh, feminine, quality.
There is no specific colour to use, though traditionally we have gone with maroon and gold. We have a preference for strong colours however, as we do want to make a strong statement of our own in the midst of the retail chain's own artwork. Logos using recessive pastels are unlikely to be selected.
The logo must contain the words "Shoe Dyeing", and may or may not include additional graphics. The logo will basically be text based, although we are open to ideas.
In general, we would prefer a logo that is on a white background. A reversed out logo may be required at some stage, but the initial requirement is for a white background.
In general, we would prefer a logo with only a limited number of colours in it e.g. not more than 3. The colours of the rainbow approach is not quite professional enough in this case.
In summary, the business Shoe Dyeing needs a logo to use for marketing purposes. We welcome your design submissions, and thank you very much in advance.
Updates
A sincere thank you to all designers who have submitted designs for our logo design competition. What I have seen so far gives me great heart that we will definitely get a great logo. Some of you have combined the words and the imagery in very creative ways. I will try and respond to all of you, as I believe if you have gone to the trouble of submitting a design you deserve some feedback. In general, however, the ones I like best are have combined the words with simple imagery relating to footwear/shoes. Logos that are too ornamental/fancy tend to be less bold in their visual impact. Simple but bold colours seem to be working quite well. Gradations or prism effects are less appealing. Some of you have submitted multiple designs to show how the logo could be used in different situations, including reversed out. I appreciate this, thank you. The main form of the logo definitely needs to be on a white background however. Thank you all again.
Added Wednesday, February 12, 2014
Thankyou to all the designers who have submitted proposals for our new logo. I have been very impressed with the standard of work, and creativity, from all the designs received. It will make deciding on a winner very hard indeed. I think the better ones have combined the text with a clever moniker of some sort, relevant to shoe dyeing. I think the best that I've seen are both creative and simple.
Added Saturday, February 15, 2014
Target Market(s)
Females (brides and bridesmaids) 20-40.
Also mothers of the bride and groom.
Industry/Entity Type
Marketing
Logo Text
Shoe Dyeing
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The words "Shoe Dyeing".