• A$150

• 6 days left

• 120 designs

• 61 designers

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Logo Design Brief

Smiary is an online diary and appointment system with automated SMS reminders, used by practices and professionals in South Africa and Australia. We need a new, professional logo and brand identity to replace our outdated logo.

Feeling: dependable, calm, modern and quietly smart. Plain, practical and businesslike, never playful. Tagline: "Your Smart Diary".

Please design:
- A wordmark ("Smiary", capital S) paired with a simple icon that also works alone as an app icon and 16 px browser-tab icon.
- Blue-based colours are welcome (our app is blue), but propose your own: one main colour plus one accent, with exact HEX values, and one modern free-to-use web font.
- Ideas to explore, not requirements: a diary page or calendar, a tick, a speech bubble, or the "S" made into a shape.

Avoid: gradients and effects, clip art, stock icons, generic globes or swooshes, and anything that looks like another booking brand. Original work only.

Deliverables: horizontal, stacked, icon-only and wordmark-only versions, each in full colour (light and dark backgrounds), black and white. Vector masters (AI, PDF, EPS, SVG) with text outlined, large transparent PNG, colour values in HEX, RGB, CMYK and Pantone, font files, a one-page brand guide, and a sample business card (90x55 mm). Full copyright and source files required.

Our full brief, with every size we need for web and mobile, is attached.

Target Market(s)

Appointment Based Providers

Logo Text

Smiary

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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