• A$150

• 6 days left

• 75 designs

• 41 designers

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Logo Design Brief

The logo should feel soft, comforting, meaningful and timeless. It needs to resonate with someone who may have lost an important person, while still feeling warm and hopeful—not sad, sombre or funeral-like.

I would like:

An elegant, highly legible wordmark
A soft, modern serif or similarly timeless typeface
A subtle, distinctive symbol that represents love being held, kept or carried forward
Warm, muted colours such as dusty rose, clay, soft cocoa or warm cream
A design that feels premium, intimate and emotionally safe
Primary, horizontal, icon-only, light and dark versions

Please avoid obvious memorial imagery such as angel wings, halos, feathers, candles, gravestones, broken hearts or generic infinity symbols. It should also avoid looking bridal, overly feminine, religious, old-fashioned or like a funeral business.

The final logo must work clearly on a website, app icon, social media profile and printed material.

Target Market(s)

Adults and families who value meaningful memories, personal stories and lasting connections.

Industry/Entity Type

Internet / Technology — or Software

Logo Text

What Love Keeps

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Soft, comforting, meaningful and timeless. The logo must feel warm and hopeful, with an elegant, highly legible wordmark and a subtle original symbol representing love being held, kept or carried forward. It must work in colour, black and white, and at small sizes.

Nice to have

• A modern serif typeface and a warm, muted palette such as dusty rose, clay, cocoa or cream. A simple symbol that can also be used independently as an app or social media icon.

Should not have

• No angel wings, feathers, halos, gravestones, candles, broken hearts, infinity symbols or obvious grief imagery. It must not look like a funeral business, counselling service, wedding brand or generic template. No AI-generated designs, stock icons or copied concepts.