• C$150

• 5 days left

• 115 designs

• 72 designers

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Logo Design Brief

Redesign the **FÅNÅ** logo to establish FÅNÅ as the primary and recognizable master brand.

The word **FÅNÅ** must be the clear focal point of the logo. It should be significantly larger and more visually dominant than the words **Beauty** or **Organics**. Customers should remember and recognize the name FÅNÅ first, regardless of which product category they are viewing.

Retain the existing signature water-drop symbol as an important part of the brand identity. Refine the drop so it feels elegant, distinctive, and suitable for a premium beauty company. It may appear above, beside, or subtly integrated into the FÅNÅ wordmark, but it should support the name rather than overpower it.

Use the same primary FÅNÅ wordmark for both brand variations:

**FÅNÅ**
Beauty

and

**FÅNÅ**
Organics

The words **Beauty** and **Organics** should remain small, understated, and secondary. Use refined, widely spaced lettering beneath the main wordmark. They should identify the product division without appearing to be separate brands.

The FÅNÅ typography should feel distinctive enough to become recognizable on its own. Use an elegant, high-end serif or a carefully customized typeface with graceful curves, balanced spacing, and a luxurious editorial appearance. Particular attention should be given to the two Å characters so they become a memorable part of the brand.

The logo should communicate:

* Premium beauty and skincare
* Natural ingredients
* Hydration and renewal
* European-inspired elegance
* Feminine sophistication
* Modern luxury
* A recognizable independent brand

The final identity should work across facial creams, soaps, skincare packaging, jar lids, labels, website headers, social media, retail signage, and wholesale materials.

Preferred colours include black, warm ivory, champagne gold, muted blue, and soft neutral tones. The complete logo must also work in solid black, white, or one-colour gold.

Avoid making **Beauty** or **Organics** visually prominent. Avoid rustic, handmade, farmhouse, or craft-market styling. The finished design should make customers say and remember **FÅNÅ**, with the water drop becoming the recognizable symbol associated with the name.
Logo must work or a version of it must work across all social media platforms. So a Horizontal and Stacked version is necessary.

I have uploaded previous versions

Logo Text

Fånå Beauty Fånå Organics

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Files

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