I do NOT want the logo to include overused legal symbols like the scales of justice or courthouse pillars unless it is very subtle and barely noticeable.

It may be nice to include the three stars from the Tennessee state flag in a subtle way.

Please do not include "The Personal Injury Dog" or other tagline at this time.

Please do NOT include "The Personal Injury Dog" in the design. I don't know why everyone is adding that. I do NOT want a tagline at this time.

Also, include charcoal/smokey grey to accent the orange.

Consider these colors. I really like the orange and smokey grey combination used by the University of Tennessee in its Smokey Grey uniform combination. But to make it not look like we're directly ripping off the University of Tennessee, I'd like to see the Tennessee Copper instead of the pumpkin orange. As before, I'd also like to see a hint of gold as a call out to Vanderbilt.

Use Color Hex
Mascot / Secondary Hound Blue #536B82
Action Color Tennessee Copper #D9632C
Background Bone #F4EFE6
Text Coal #202428
Highlight Cream #FFF8ED

I prefer copper/orange rather than UT-orange. It feels Tennessee without looking like University of Tennessee merchandise.

Submission ID: #37559502
Thank you for reviewing this direction. Please read the pitch below, as the main value is balancing a memorable Coonhound mascot with the clarity and authority expected from a serious legal brand.

Please review and let me know your thoughts on the design. I can also create the character in a full posture besides the logo. Your suggestions will be beneficial.