• €280

• 6 days left

• 37 designs

• 19 designers

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Logo Design Brief

We are looking for a refined, distinctive and highly recognizable logo and visual identity for Swabbly - a modern peer-to-peer marketplace for second-hand fashion, furniture and home accessories.
Swabbly makes buying, selling and swapping pre-owned items simple, inspiring and local. Users can photograph an item, receive an AI-supported price estimate, create a listing within seconds and discover nearby products through a visual, swipe-based experience.
This project should go beyond creating a standalone logo. We are looking for a cohesive visual direction that can shape the future Swabbly brand across our app, website, social media, merchandise and physical touchpoints.
What the Brand Should Represent
The Swabbly identity should communicate:
Second life and circular consumption
Fashion, furniture and personal style
Swapping, matching and human connection
Simplicity, inspiration and intelligent technology
Discovery and unique finds
Trust, quality and a friendly local community
Modern sustainability
We already have an existing wordmark, app design and illustrative logo concept, which will be uploaded as references. We like the friendly, rounded and approachable personality of the current Swabbly wordmark, but the new identity should feel more distinctive, ownable, professional and scalable.
The current illustrative logo combines a house, furniture, clothing and circular arrows. It communicates the business model, but it is too detailed to function as a strong modern brand symbol. Designers may simplify, reinterpret or completely replace it.
Creative Direction
We are open to an abstract and intelligent symbol rather than a literal illustration.
Possible conceptual directions include:
Exchange or movement between two objects
A continuous loop or second-life cycle
Matching, connection or mutual agreement
Swipe movement or two forms coming together
An abstract S or W
A subtle sparkle representing discovery, inspiration or AI
Connected or modular shapes
These are only starting points. Original and unexpected concepts are encouraged.
The overall identity should feel:
Modern and digital
Friendly and approachable
Stylish and design-conscious
Simple and memorable
Trustworthy and premium, but not exclusive
Sustainable without looking like a traditional environmental organisation
Playful, but not childish
Suitable for both fashion and home-related products
Please Avoid
Generic recycling symbols
Leaves, globes or obvious environmental clichés
Detailed illustrations of houses, furniture and clothing
Shopping carts or shopping bags
Branding that resembles a logistics company
Overly corporate or financial-looking designs
Thin details that disappear at small sizes
Simply redrawing the current logo
Colour Direction
The current Swabbly colour palette is:
Dark Navy: #2E3440
Soft Green: #A3C584
Dark Green: #4C7A3F
Warm Beige: #F1E9DE
White: #FFFFFF
These colours should be treated as a helpful starting point and visual reference, but they are not mandatory.
Designers are welcome to refine the existing palette or propose a new colour direction if it creates a stronger, more distinctive and more scalable visual identity for Swabbly.
Any alternative colour system should still support the intended brand character: modern, warm, stylish, approachable, inspiring and trustworthy. Please briefly explain the reasoning behind any major colour changes.
Required Visual Identity System
The proposal should include:
Primary logo with symbol and Swabbly wordmark
Standalone symbol or app icon
Horizontal and compact logo versions
Black-and-white and reversed versions
Recommended colour palette
Typography recommendations
Supporting graphic elements, shapes or patterns
Basic iconography direction
Examples for digital and physical applications
A short explanation of the overall design concept
The identity must work across:
Mobile app and website
Social media profiles
Favicon and small digital sizes
Product cards and trust badges
T-shirts and merchandise
Delivery bikes and physical branding
Light and dark backgrounds
Please present the core logo and identity in a clean, flat format first. Mockups are welcome as additional material, but the actual design must be clearly visible without unnecessary effects.
Final files should include editable vector formats such as SVG, AI or EPS, as well as transparent PNG versions. All fonts and licensing requirements should be clearly identified.
Our Goal
Our goal is not simply to improve the current Swabbly logo.
We want to create a distinctive visual identity that people can immediately associate with Swabbly - an identity that communicates second life, discovery, matching, personal style and intelligent simplicity.
The result should be strong enough for a modern consumer app today and flexible enough to grow into a recognizable European marketplace brand.

Logo Text

Swabby - Second Life. First Choice

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Files

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