• A$120

• 19 designs

• 6 designers

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Logo Design Brief

Logo brief — Earthline Mining and Civil Pty Ltd

Mining services company (equipment hire, mine rehabilitation, civil construction) in Western Australia, serving Tier 1 clients like BHP, Fortescue and Rio Tinto. Indigenous owned (51%) and Supply Nation registered, this should come through with authenticity, not generic Aboriginal art cliches (no boomerangs, decorative dot painting, or outback sunset imagery).
Colours: Primary orange #E8601C. Neutral charcoal #1C1B1A for contrast/dark backgrounds. Keep it to just these two, no extra colours.
Feel: Rugged, precise, commercially credible. Operators first, not corporate or soft. Bold industrial sans serif type, no script or thin delicate fonts.
Logo options wanted: Please submit concepts for both:

Full wordmark, "EARTHLINE MINING & CIVIL"
An "EMC" monogram/mark as a secondary option, using the same colour palette and feel as above, not a separate visual direction

Must work as: A standalone icon/mark plus a full lockup with the wordmark. Needs to scale down to favicon size and up to vehicle signage, and reduce to a single colour for embroidery on hi vis and engraving.
Machine application: Primary application will be decals on yellow mining equipment (Cat yellow). Orange should not sit directly on yellow paintwork, contrast is too low. The logo must include a version with a solid charcoal or white background/keyline panel, for use as a decal on yellow machinery.
Avoid: Generic mining clip art (hard hats, cartoon trucks), gradients or 3D effects that won't reduce to one colour, anything template feeling.
Deliverables: Vector files (AI/EPS/SVG), transparent PNG, full colour and reversed/white versions, one colour version, full copyright transfer.

Logo Text

EMC - Earthline Mining & Civil

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files