• A$190

• 3 days left

• 42 designs

• 20 designers

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Graphic Design Brief

Business Name: Good Gut Matters (Gut Dietitian)

About the Business
Good Gut Matters is a specialist gut health nutrition and diet service founded by an Accredited Practising Dietitian and PhD researcher-Nisha Thacker. The business provides evidence-based nutrition education and support, with a strong focus on gut health, digestive health, irritable bowel syndrome (IBS), bloating, constipation, inflammatory bowel disease (IBD), the gut microbiome, and preventative nutrition. The audience includes adults, parents, families.
Logo Style
I am looking for a modern, clean, premium, professional, and timeless logo. It should inspire trust, warmth, credibility, and hope while remaining simple enough to work across digital and print platforms.

The logo should feel:
Warm and approachable
Elegant and minimalist
Fresh, natural, and optimistic
Suitable for a healthcare and wellness brand

Optional Food Inspiration
If incorporating food elements, please keep them subtle, minimal, and abstract rather than literal illustrations. Foods that reflect my cultural background and philosophy around diverse, whole-food nutrition include:

Mango
Garlic
Chickpeas
Roti or pita bread
Sourdough bread
Noodles

These are intended as inspiration only.
Design Preferences

Minimalist design
Clean lines
Contemporary typography
A logo that works in both colour and black and white
Scalable for website, social media, printed resources, business cards, presentations, and educational handouts

Possible Design Elements (optional, not all need to be included)

A subtle gut or digestive-inspired shape
Gentle abstract leaf or botanical element
Microbiome-inspired circular patterns or connected dots
Flowing organic lines representing gut health and wellbeing
A subtle nod to science, nutrition, growth, or balance

Please avoid obvious or cartoon-style digestive organs.

Colours
Preferred colours include:
Sage green
Soft eucalyptus green
Navy
Warm beige or sand
White

The palette should feel calming, trustworthy, premium, and suitable for healthcare.

Please Avoid

Cartoon graphics
Clipart
AI-looking artwork
Bright neon colours
Overly busy or complicated designs
Medical crosses, syringes, or hospital-style imagery

Target Audience
Adults seeking digestive health support, people living with gastrointestinal conditions, parents of children with gut health concerns, healthcare professionals, and individuals wanting evidence-based nutrition guidance.

Deliverables
Please provide:

Logo in colour and black/white versions
Horizontal and stacked layouts
Transparent background
Editable vector files (AI, EPS, SVG)
PNG and PDF versions
Full commercial rights

I am looking for a distinctive, memorable logo that will remain relevant for many years and reflect a trusted, premium healthcare brand.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.