• A$190

• 3 days left

• 6 designs

• 3 designers

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Graphic Design Brief

we are developing a custom headline display font to become part of our official brand identity system.

We already have a clear approved creative direction for the font. The style is rugged, premium, tall, condensed, lightly western/industrial, with a carved/chiselled feel, controlled distressing, and strong first-read legibility. This is not a request for a completely new logo or a broad creative reinterpretation. We are looking for a designer/type technician to take the supplied approved direction and turn it into a clean, professional, usable font system.

The font will be used for brand headlines, packaging, retail shelf-ready trays, point-of-sale, expo signage, digital campaigns, website hero copy, and other Byron Jerky brand materials.

We require a working uppercase display typeface based on the supplied reference material, with clean vector glyphs, proper spacing, basic kerning, and export as installable font files.

The successful designer will need to carefully redraw and refine the glyphs rather than simply auto-tracing the supplied images. The finished font must feel rugged and textured, but still be clean, commercial, legible and practical for real packaging and marketing use.

Key requirements

We need the font to include:

Uppercase A–Z
Numerals 0–9
Core punctuation: & / - . , : ; ' " ! ? ( )
Alternate versions of R, Y and J
Consistent spacing and kerning
Exported font files: .OTF and .TTF
Vector master artwork, preferably .AI, .SVG or equivalent
A simple specimen sheet showing the finished font in use
Style direction

The font should feel:

premium
rugged
Australian
bold
condensed
confident
handcrafted but commercial
suitable for FMCG packaging and retail display
related to the supplied Byron Jerky brand direction

It should not feel cartoonish, overly western, overly distressed, cheap, horror-themed, novelty, or hard to read.

Important note

The supplied artwork is the approved visual direction. We are not looking for a completely different creative route. We need a skilled production designer or type designer to convert this direction into a clean, functional, professionally built headline font.

A simple auto-trace of the supplied images will not be acceptable. The font must be redrawn and refined as proper vector glyphs with clean outlines, controlled texture, and usable spacing.

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