• C$110

• 1 day left

• 22 designs

• 16 designers

---

Flyer Design Brief

Create a gaming-industry version of the Faronics Cloud (faronicscloud.com) brochure focused primarily on revenue protection through reduced downtime.

Core Message:
Gaming operators do not buy endpoint management. They buy uptime, operational consistency, compliance, and revenue protection.

The brochure should communicate one simple idea:

“Every minute a gaming terminal is offline, revenue is lost.”

Creative Concept:
Show a gaming machine (slot machine, poker machine, VLT, etc.) running Windows 7 with a BSOD (Blue Screen of Death – a Windows system crash screen) displayed.

The image should immediately create concern around:
• Lost revenue
• Machine downtime
• Poor player experience
• Emergency technician dispatches
• Operational disruption

Visual Direction:
• Large hero image of gaming machine with BSOD
• Modern casino or gaming floor in background
• Minimal or no people
• Avoid generic corporate stock photography
• Clean, modern, premium look
• Focus on machines, operations and business impact
• Less is more

Suggested Overlay Text:
• Eliminate Downtime
• Protect Revenue
• Keep Every Terminal Running
• Every Minute Counts

Front Cover Headline:
One Offline Machine Costs Revenue.
Hundreds Cost a Fortune.

Subheadline:
Keep Every Gaming Terminal Running. Every Shift. Every Day.

Alternative Headline:
Reduce Downtime. Protect Revenue. Simplify Gaming Operations.

Primary Product Focus:
Deep Freeze should be the hero solution.

Position Deep Freeze as:
“Keep gaming terminals in a known-good state after every reboot, preventing configuration drift, software issues and costly downtime.”

Secondary Mentions (smaller emphasis):
• Remote Management
• Anti-Executable
• Anti-Virus
• WinSelect
• Automation Tools

These should support the story, not lead it.

Key Benefits:
• Reduce gaming terminal downtime
• Protect gaming revenue
• Reduce technician visits
• Improve operational consistency
• Simplify compliance
• Manage multiple locations from one console

Pain Point / Solution Examples:

Problem:
Windows 7 gaming terminal crashes during peak hours.

Solution:
Deep Freeze restores systems to a known-good state and reduces support incidents.

Problem:
Technicians constantly travelling between locations.

Solution:
Remote management reduces on-site visits.

Problem:
Different configurations across venues.

Solution:
Standardised endpoint management across all locations.

Problem:
Compliance and security concerns.

Solution:
Controlled, secure and consistent device environments.

Industries Served:
• Casinos
• Gaming Halls
• Route Operators
• Hospitality Gaming
• Entertainment Venues
• Tribal Gaming Operations

Testimonials:
Include several customer testimonials or proof points wherever possible. Social proof will be more effective than long technical explanations.

Design Guidance:
• Use fewer words
• Larger visuals
• Strong headlines
• Strong business outcomes
• Focus on revenue impact rather than technical features
• Avoid crowded layouts
• One clear idea throughout the brochure

Closing Headline:
Every Minute of Downtime Costs Money.

Closing Copy:
Faronics Cloud helps gaming operators keep gaming terminals available, secure and operational through simplified endpoint management and Deep Freeze technology, reducing downtime and protecting revenue across every venue.

IMPORTANT:

What is Deep Freeze?

Deep Freeze is Faronics’ flagship product. It protects Windows devices by automatically restoring them to a predefined, approved state every time they reboot.

Simple explanation:

Imagine a gaming machine becomes slow, corrupted, misconfigured, infected with malware, or someone changes settings. With Deep Freeze, a simple restart instantly returns the machine to its original working condition.

For gaming operators, this means:

• Fewer machine failures
• Less downtime
• Consistent machine configurations
• Reduced support costs
• Faster recovery from software issues
• More machines available for players

Visual analogy:

Think of Deep Freeze as a “Reset to Perfect Condition” button for gaming terminals.

Design implication:

The creative should visually communicate a transition from:
• Broken / crashed / outdated gaming machine (Windows 7 BSOD)
→ to
• Stable / protected / revenue-generating gaming machine

The message is not cybersecurity.

The message is not IT management.

The message is business continuity and revenue protection.

If a machine crashes, the casino loses money.

Deep Freeze helps keep machines available, operational and generating revenue. That’s the story the visuals should tell.

Target Market(s)

Casino operators, Hospitality gaming venues

Industry/Entity Type

Gaming & Casino Operations

---

Font styles to use

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Hero image showing a gaming terminal displaying a Windows 7 BSOD, Clear visual contrast between downtime and operational uptime, Deep Freeze positioned as the primary solution, Revenue protection messaging throughout, Premium casino/gaming environment, Testimonials or customer proof points

Nice to have

• Before/after visual showing crashed machine → restored machine , Revenue meter or subtle lost-revenue visual cues

Should not have

• https://faronicscloud.com/blogs/news

---

Files

Download all files - 1.0 MB