• A$190

• 23 designs

• 11 designers

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Flyer Design Brief

We need a refined, premium brochure/flyer advertising Claire Sydney’s therapy services at Joplin Clinic, Surry Hills. Claire is a Relationship Counsellor and Psychotherapist offering individual therapy, couples therapy and couples workshops.

Please use the attached reference images to match the colour scheme and overall visual tone. The design should draw from the Joplin Clinic logo and Claire’s existing visual identity: elegant black serif typography, warm white or ivory backgrounds, muted sage/eucalyptus green, soft mint, pale stone, light timber tones and very restrained champagne-gold accents.

Other References:
https://www.clairesydneytherapy.com/
https://joplinclinic.com.au/

The brochure should feel like a boutique city psychology clinic: warm, calm, emotionally intelligent, sophisticated, clinically credible and uncluttered. It should not look like a generic wellness flyer, hospital brochure or corporate counselling template.

Services to advertise:

Individual Therapy
For clients experiencing relationship stress, grief and loss, anxiety, depression, attachment-related concerns, low self-worth, shame, self-criticism or feeling emotionally stuck.

Couples Therapy
For couples experiencing repeated arguments, emotional disconnection, communication difficulties, loss of trust, or a desire to rebuild safety and connection.

Couples Workshops
For couples wanting to strengthen their relationship, deepen understanding and build healthier patterns of communication and connection.

Therapeutic approach:

Claire’s work is warm, collaborative, tailored and evidence-informed. She draws on Psychodynamic Therapy, Acceptance and Commitment Therapy (ACT), Cognitive Behavioural Therapy (CBT), Emotion-Focused Individual Therapy (EFIT), Emotionally Focused Therapy (EFT) and Gottman Method Couples Therapy.

Visual direction:

Use Claire’s portrait where appropriate. Use the therapy room images as inspiration for the palette and atmosphere: soft mint chairs, warm timber floor, ivory walls, curved forms, gentle natural light and a calm relational setting. The design should clearly belong to Joplin Clinic, while giving Claire her own softer relationship-focused identity.

Preferred colour palette:

Deep charcoal or black
Warm white or ivory
Muted sage/eucalyptus green
Soft mint or pale seafoam
Pale stone, cream or oatmeal
Restrained champagne-gold accents only if suitable

Suggested hex colours:

Charcoal: #111111 or #1F1F1F
Warm white: #F8F5EF
Ivory/cream: #EFE8DC
Sage green: #557B6D
Soft mint: #BFD4CB
Pale stone: #D8D0C4
Champagne accent: #C7A86B

Typography:

Use an elegant high-contrast serif for headings, consistent with the Joplin Clinic logo style. Use a clean, highly legible sans serif for body text. Avoid decorative script fonts except where using the supplied logo asset.

Format:

Please design as a polished print-ready flyer or brochure suitable for professional printing and digital PDF use. A trifold brochure layout is preferred if the platform allows it, but a premium one-page flyer concept is also acceptable if it better suits the design category.

Required content sections:

Claire Sydney
Relationship Counsellor & Psychotherapist
About Claire
Individual Therapy
Couples Therapy
Couples Workshops
Therapeutic Approach
Book a Consult
Joplin Clinic, Surry Hills
Website, phone/email and QR code area

Avoid:

Stock images of couples arguing
Hands holding clichés
Brains, puzzle pieces, lotus flowers, butterflies or generic therapy icons
Bright corporate colours
Overcrowded text
Overly medical or hospital-style layouts
Wellness influencer aesthetics

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