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Logo Design Brief

Caregiver Action Network's Annual National Family Caregivers Month campaign theme is "Care Connects Us". We need a logo for Care Connects Us. The idea of a thread weaving through the letters has been suggested as an idea for the visual but this is NOT a requirement for the logo design. This theme represents that "care" (as in providing care for a loved one whether they have a disease or disability or otherwise require care) affects many of us. Caregiver Action Network provides free resources and supports for the millions of family caregivers in the U.S. Note: We also want to animate the logo (not by you) so keeping that in mind for the design could be helpful. (Or animator will work with whatever our final design is). NOTE: the logo I added in this brief is the Caregiver Action Network logo. It is only as a reference point and the Care Connects Us logo does not need to mirror the CAN logo in any way.

Target Market(s)

family caregivers

Industry/Entity Type

not industry specific. Family Caregivers exist across all walks of life.

Logo Text

Care Connects Us

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Our brand fonts are Poppins and Recoleta but this logo does not have to use those fonts.

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• A "thread" weaving through the words is one potential idea.

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