• US$110

• 76 designs

• 23 designers

---

Graphic Design Brief

Project Overview
We are seeking a fresh, emotionally engaging cover design for a new seasonal holiday greeting card. The artwork should capture the warmth, joy, and nostalgic charm of winter while maintaining broad seasonal appeal across audiences and celebrations.

The featured focal point should be a large, jolly snowman that immediately conveys happiness, friendliness, and classic winter cheer.

Design Direction
The overall feeling should evoke:
Cozy winter nostalgia
Timeless seasonal charm
Warmth, joy, and friendliness
Family-friendly mass-market appeal

The artwork should feel classic and memorable while still polished and commercially relevant for today’s greeting card market.

Creative Requirements
Main Subject: A large, cheerful snowman should be the dominant focal point
The snowman should feel expressive, welcoming, and full of personality
Avoid overly cartoonish or highly stylized character treatments that may limit broad appeal

Theme & Mood
Happy winter scene
Nostalgic seasonal atmosphere
Peaceful, heartwarming winter imagery
Can include elements like snowflakes, softly falling snow, winter landscapes, scarves, mittens, lanterns, sleds, woodland accents, etc.

Please DO NOT include: Any text or typography, explicit Christmas reference or iconography, including Santa Claus, Christmas trees, and ornaments, and no religious imagery

The design should celebrate winter and seasonal togetherness without being tied to a specific holiday.

Style Inspiration

We are open to a range of illustrative approaches, including:
Painterly
Vintage-inspired
Soft traditional illustration
Storybook warmth
Americana winter nostalgia

The final design should feel emotionally inviting and suitable for a wide retail audience.

Format & Specifications:
Final card size: approximately 7.5" x 9.5"
Portrait orientation
Front cover artwork only
Please keep important visual elements safely within trim margins
Artwork should reproduce well in print


Overall Goal: Create a visually irresistible seasonal greeting card cover that feels joyful, nostalgic, and universally appealing — a winter keepsake consumers would be excited to send and display.

Target Market(s)

mass appeal

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• snowman

Nice to have

• nostalgic holiday vibes

Should not have

• any text, no direct mention of Christmas and Christmas iconography, no religious elements