• US$410

• 187 designs

• 60 designers

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T-shirt Design Brief

We are looking for a premium, wearable t-shirt graphic centered around a local Hawai‘i chicken (rooster) with a surf lifestyle theme.

Concept:

The idea is a “Dawn Patrol Chicken” — inspired by the wild chickens found throughout Hawai‘i.

This chicken represents:

The first one awake
The first one checking the surf
Quiet mornings before the crowds
Surfing for the feeling, not attention

Think of him as the local surfer who is always there before sunrise.

Design Direction:

We want a design that feels:

Premium
Timeless
Authentic surf culture
Hawai‘i inspired
Slightly playful but still cool
Vintage surf / hand-drawn feel
Wearable for adults (not childish)
IMPORTANT:

Please DO NOT make this cartoonish, goofy, touristy, or overly funny.

We are NOT looking for:

Kids cartoon graphics
Loud Hawaiian tourist-shirt designs
Silly mascot branding
Cheap/comedic style artwork

We ARE looking for:

Tasteful line art
Vintage surf illustration
Premium apparel aesthetic
A design that someone would actually wear daily

Possible Creative Ideas:

(Designers can explore different directions)

Classic Dawn Patrol Chicken (Preferred Direction)
A local Hawai‘i chicken/rooster standing near the shoreline at dawn with a surfboard nearby. Possibly giving a subtle shaka. Calm sunrise energy.
Minimal / Vintage Graphic
A cleaner surf-style design using a rooster silhouette, wave, sunrise, and subtle surf elements.
Badge / Stamp Style Graphic
A vintage surf-club style graphic featuring a rooster and surf theme.

Industry/Entity Type

surf

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• There is no need to have the word chicken in the design as long as their is a graphic of the chicken. Dawn Patrol is enough.