Graphic Design Assets for Mighty IRL – Wellness with a Rock 'n' Roll Edge
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This customer received 26 PowerPoint designs from 11 designers. They chose this PowerPoint design from pb as the winning design.
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PowerPoint Design Brief
Forget clinical blue, pastel gradients, and soft corporate stock photos. Mighty IRL is a movement shattering the traditional, sterile look of mental health and wellness. We need a designer with a youthful, high-signal, rock 'n' roll design sensibility; someone who understands grit, physical presence, and bold editorial design. If your aesthetic is closer to a classic vinyl gatefold or a gritty street brand than a pharmacy brochure, we want you.
Project Overview
We have a finalized brand book and a clear creative direction. What we need now is a killer suite of graphic design assets to break up text-heavy layouts and bring our brand to life across three core touchpoints: a new website, a pitch/presentation deck, and a downloadable lead-gen asset (White Paper).
We are looking for the design assets first. If you have UI/UX or layout skills, you can handle the full implementation of the deck and document. If you are strictly a visual asset designer, you can deliver the components for our web developer to build with.
Scope of Work & Deliverables
We need a cohesive set of visual assets, including:
Web & UI Assets: Custom iconography, striking section dividers, bold typographic styling elements, and graphic textures to turn a text-heavy website into an immersive user experience.
Presentation Elements: Master slide backgrounds, data visualization graphics, and framing assets to transform a standard 10-page presentation deck.
Editorial Layout Assets: Headers, callout box designs, and spot graphics to make a downloadable White Paper look like a premium, tactical, independent magazine.
Design Sensibility & Brand Vibe
The Aesthetic: Utilitarian, gritty, tactile, and high-signal. Think bold typography, stark contrast, and raw authenticity. Think punk rock or liberation propaganda.
What to Avoid: Standard corporate tech design, clinical/medical visuals, soft "self-help" tropes, and generic minimalist vectors.
Target Audience: Young men, mentors, and partners who value real-world agency, movement, and zero fluff.