• A$100

• 17 designs

• 8 designers

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Flyer Design Brief

What it is
A two-page customer-facing leave-behind that explains Microsoft's Azure Frontier Offer (AFO) — a limited-time Microsoft programme that co-funds Azure data and AI modernisation engagements delivered by Antares.
Audience
Mid-market Australian organisations (500-5,000 seats) with an existing or upcoming Microsoft Azure footprint, particularly those considering database modernisation, Microsoft Fabric adoption, or moving Azure AI from pilot to production. Microsoft Account Executives forward it to qualified customers as a "what is this" leave-behind.
Purpose
Quickly answer four questions: What is AFO? How does the funding work? Who and what qualifies? What do I get out of it? Customer should finish reading knowing whether they fit and what the next step is.
Format
Two A4 pages, designed for both digital sharing (PDF) and occasional print. Must work as a forwardable email attachment.
Tone
Plain-English, direct, opinionated. No corporate hedging, no AI hype, no jargon unless defined. Australian English. Antares's voice is "honest partner who's done this many times" — not "polished agency."
Content sections (in order)

Hero — one-line proposition, value grid (US$500K ECIF / 2:1 ROI / Eligible workloads / 8-12 weeks)
What is the Azure Frontier Offer?
How the funding works (ECIF mechanic, worked example)
How nomination works (Microsoft AE-led, Antares shapes alongside)
Who and what qualifies (eligibility table)
Eligible workloads (Azure Databases, Microsoft Fabric, Azure AI Foundry)
Typical engagement: 8-12 weeks (four-phase timeline)
What the customer walks away with
Why Antares
CTA — Book a Frontier Assessment

Target Market(s)

Mid-market Australian organisations (500-5,000 seats) with an existing or upcoming Microsoft Azure footprint, particularly those considering database modernisation, Microsoft Fabric adoption, or moving Azure AI from pilot to production. Microsoft Account Executives forward it to qualified customers as a "what is this" leave-behind.

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• Plain-English, direct, opinionated. No corporate hedging, no AI hype, no jargon unless defined. Australian English. Antares's voice is "honest partner who's done this many times" — not "polished agency."

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Files