• C$200

• 27 designs

• 6 designers

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Banner Ad Design Brief

Instructions for the Graphic Designer

Project Overview:
I am looking for two high-impact expo banners for my travel consultancy/agency, Global Queen Getaways. The design should be clean and professional with a touch of flair to represent a boutique, high-end brand.

Style & Aesthetic:

Pop Art Influence: I enjoy a pop art aesthetic—think bold lines and vibrant blocks of color—but it must remain uncluttered and sophisticated rather than "busy." This is a travel business so I'm looking for something unique that is my vibrant personality, yet approachable.

Color Palette:

Deep Purple (#673ab7): Use as the primary brand color for backgrounds or main headers.

Vivid Neon Pink (#b609a5): Use for "pop" accents, call-to-action boxes, or QR code frames.

Yellow/Gold (#ffc107): Use for royal accents or highlighting specific text.

Imagery: Refer to the logo. Use clean typography and geometric shapes to create a modern, "regal" feel without using distracting stock photos.

Specific Requirements:

My logo must appear on both banners. Please let me know if you need different versions.

Banner 1 Contact: Feature a large, scannable QR code that links to my Linktree.

Banner 2 Focus: The "Discover Our Dream Deals" and "Scan to Unlock" sections should be the visual focal points.

Hierarchy: Ensure the TICO registration and "Powered by TTAND" text are visible at the bottom but do not distract from the main marketing message.

Readability: All text must be easily legible from a distance. Use high-contrast colors (e.g., Yellow/Gold text on a Purple background).

Target Market(s)

Adults 18+

Industry/Entity Type

Travel & Tourism

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Font styles to use

Other font styles liked:

• Easy to read

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• My brand and logo, a sense of travel, must fit banner size 33" x 81"

Nice to have

• tropical imaging

Should not have

• too much wording, I dislike AI looking designs

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Files