• A$150

• 6 days left

• 165 designs

• 90 designers

---

Logo Design Brief

NORTHERN DENTAL GROUP LOGO DESIGN BRIEF

Business Name:
Northern Dental Group

About The Business:
Northern Dental Group is a modern general dental practice focused on long-term oral health, honest advice and quality dentistry in a calm and professional environment.

Our clinic is modern, organised and welcoming. We aim to create a dental experience that feels trustworthy, straightforward and comfortable for patients of all ages.

We are connected to a dental education academy and operate alongside specialist dentists, meaning education, professionalism and continual learning are deeply embedded into the culture of the business.

We are not a cosmetic-focused dental brand and want to avoid the “quick-fix” feel often seen in modern dental marketing.

Brand Personality:
• Trustworthy
• Safe
• Warm
• Approachable
• Professional
• Modern
• Calm
• Organised
• Timeless

Target Audience:
Families, professionals and older patients who value quality care, long-term thinking and honest dental advice.

Logo Style Direction:
We are looking for a clean, modern and timeless logo that feels professional and approachable.

The logo should feel:
• simple
• confident
• highly readable
• premium without feeling luxury or corporate
• suitable for signage, uniforms and embroidery
• strong in both digital and print applications

Typography:
We prefer bold, clean typography that reads well from a distance and works well on uniforms and clothing.

We are open to:
• modern sans-serif fonts
• slightly softened bold typography
• subtle monogram integration

We are interested in incorporating:
NDG

However, the full business name “Northern Dental Group” should remain the primary focus.

Logo Variations Required:
• Primary horizontal logo
• Secondary stacked logo
• NDG monogram/icon version
• Black version
• White/reversed version

Colour Direction:
We are naturally drawn to monochrome, charcoal, black and white or minimal colour palettes that feel timeless, calm and professional.

We are open to subtle colour exploration where appropriate, particularly muted and sophisticated tones.

The logo should avoid feeling overly corporate, overly clinical or too trendy.

The logo must work strongly in black and white applications.

Important:
Please avoid cliché dental imagery including:
• teeth
• smiles
• toothbrushes
• sparkles
• obvious dental icons

We are open to subtle abstract symbols or monograms if they feel clean, architectural and timeless.

Brands We Like Visually:
• Apple
• Qantas
• Patagonia

The overall feeling should be:
Trust and safety with a modern, calm and professional tone.

Target Market(s)

Anyone that wants a good qualilty dentist

Industry/Entity Type

Dental

Logo Text

Northern Dental Group

---

Logo styles of interest

---

Font styles to use

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Northern Dental Group

Should not have

• Teeth logos