Rebranding SANTEC Service GmbH
Logo Design Brief
About Us:
We are SANTEC service GmbH, a specialist company for plumbing, heating, and ventilation. Our current logo dates back to 1999 and now looks outdated. We are looking for a modern, fresh rebranding that reflects our professionalism as an innovative team of experts.
The task:
We need a new logo (word-image mark) that appears dynamic, professional, and approachable. We want to move away from the "outdated technical" look towards a clean, modern aesthetic.
Design requirements:
Colors: The color blue must be retained (as a symbol of water and technology). Ideally combined with gray or modern accent colors.
Icon: We want a concise, modern icon. It can abstractly represent water, heat, or air, but should remain simple and timeless.
Typography: Clear, modern fonts. Maximum 2 different font styles.
Our approach: Reliable, solution-oriented, modern, and down-to-earth. We are a professional team where people matter, not an anonymous corporation.
Target audience:
Skilled workers, trainees, and private and public clients.
Application:
The logo must work perfectly on workwear (embroidery/printing), vehicles, and digital media. Please avoid overly complex gradients or excessively fine details.
Target Market(s)
Plumbing, heating, ventilation
Logo Text
SANTEC Service GmbH (Optional: Sanitär, Heizung, Lüftung)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.