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Butcher and Farmer Premium - Refrigerated Van Wrap
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This customer received 30 car wrap designs from 11 designers. They chose this car wrap design from Atvento Graphics as the winning design.
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US$190
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30 designs
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11 designers
Car Wrap Design Brief
Design Brief: "The Butcher & Farmer" Premium Van
Vehicle: 2019 Mercedes Sprinter 2500 | 144" WB | High Roof | Refrigerated
Project Goal: To communicate a "Farm-to-Table" luxury market that balances raw health, local freshness, and uniquely sourced premium specialty goods.
1. The Core Brand Pillars (The "Why")
The design must visually represent these three distinct departments:
• The Source (Health): Grass-fed/finished, organic beef, pork and chicken.
• The Market (Fresh): daily locally sourced organic vegetables, breads, pickles, cheeses, desserts
• The Larder (Premium): uniquely sourced imports and daily chef-prepared organic prepared foods, sandwiches, salads and organic milkshakes.
2. Visual Style & Aesthetic
• Tone: Artisan, High-End, Trustworthy, Organic.
• Color Palette:
o Primary: Deep Charcoal or Forest Green (Soothes the "industrial" look of a refrigerated van).
o Secondary: Cream/Parchment (To evoke butcher paper and organic textures).
o Accent: Metallic Copper or Gold (Specifically for the "Premium" messaging).
• Typography: A mix of a bold, classic serif for the name "Butcher & Farmer" and a clean, modern sans-serif for the category lists.
