• €80

• 15 designs

• 3 designers

---

Logo Design Brief

We are KYSKO, an established and premium fitness brand based in Switzerland, known for our high-end studios. We are now launching the KYSKO Academy, our dedicated educational branch. This new division will offer professional certifications and specialized workshops in Reformer Pilates and Lagree.

Our goal is to position KYSKO Academy as the leading educational authority in the Swiss fitness industry while maintaining a seamless connection to our parent brand.

The "Sub-Brand" Concept (Strategic Example):
To help you understand our vision, think of the relationship between McDonald's and its sub-brands like McCafé or Happy Meal.
The core identity (the "M") remains recognizable and dominant.
The sub-brand adds a specific descriptor ("Café" or "Academy") that has its own purpose but feels part of the same family.

We want to create that same "Family of Brands" feeling: KYSKO Academy should feel like the "educational expert" version of our existing fitness brand.

Design Requirements:
Brand Alignment: The design MUST stay aligned with our current KYSKO visual identity (fonts, minimalist feel, premium aesthetic).
Hierarchy: The word "KYSKO" should remain the primary focus, with "Academy" clearly identifying the new branch.
Authority: The sub-logo needs to evoke professional expertise, education, and Swiss quality.
Versatility: The logo will be used on digital certificates, social media, and physical merchandise (apparel, manuals).

Target Audience:
Fitness professionals looking for high-level certification.
Pilates and Lagree enthusiasts wanting to deepen their practice.
The Swiss and European fitness market.

Colors :
Here are the colors of our brand identity
#699f74 (light grey)
#deb63f (light gold)
#254136 (dark green)

Logo Text

Kysko Academy

---

Colors

Designer to choose colors to be used in the design.

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Nice to have

• You can try and use the leaf/exotic elements attached to the brief. These elements are often used in our content.

---

Files

Download all files - 18.8 MB