Edgy BlueLine Employee Shirts
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This customer received 54 t-shirt designs from 22 designers. They chose this t-shirt design from dhamlee as the winning design.
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T-shirt Design Brief
We are BlueLine Industries, a high-volume sheet metal fabrication shop in Chino, California, specializing in AI data center cooling system components. We are a second-chance employer with many team members from sober living homes or reentry programs. Our culture is built on mentorship, community, and turning personal adversity into drive. The owner’s personal motto is “This hatred keeps me warm” — the pain from a rough childhood fuels our mission to build strong men (the sheet metal parts are a byproduct
Use the exact full logo provided in the most recent attachment: the sharp blue winged symbol (angular, dynamic multi-line wing shape) with “BLUELINE INDUSTRIES” in bold dark blue capital letters to the right of the wing.
The winged symbol can also be used alone as the icon.
T-Shirt Requirements:
Base shirt color: Premium black heavyweight cotton (edgy streetwear style, durable for shop wear but desirable enough that employees and others will want to buy it).
Please use your design intuition to make my vision better. I want a badass shirt!
Overall vibe: Edgy, masculine, minimal, raw, and proud — like limited streetwear merch, not a typical company polo. Think tough, authentic, and conversation-starting.
Front Design (Centerpiece):
Back Design (Minimal & Impactful – Less text as requested):
centered blue winged symbol only (the exact icon from the logo, scaled — approximately 4-5 inches wide, upper back center).
Below the wing, in large, bold, distressed industrial-style white font (with slight worn metal or cracked texture for edge):
We forge men, Metal is the byproduct
Sleeve Details:
Left sleeve (upper): Small distressed/vintage-style American flag (approx. 3" x 2").
Additional Guidelines:
Keep the back clean and not overcrowded — focus on impact with minimal elements.
All text must be highly legible.
Color palette: Primarily black base with blue and white accents only. No extra colors.
Style references: shop-floor pride apparel with raw energy.
The design should make employees proud to wear it on the shop floor, at hockey games, or in the community, and make outsiders want one when they see it.
Important:
Strictly use the exact logo and winged symbol provided in the attachments. Do not alter the wing shape, colors, or typography of the logo.
We prefer photorealistic mockups showing both front and back views of the t-shirt (flat or subtle torso).
Please submit concepts that feel authentic to a second-chance, community-driven, hockey-rooted fabrication shop with wings symbolizing victory and rising above the past.
Target Market(s)
Men 18-50
Industry/Entity Type
Manufacturing
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- unique design