• US$300

• 5 days left

• 149 designs

• 63 designers

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Logo Design Brief

We are looking for a strong, versatile logo for our new outdoor brand, Oxbow, under Winter Timber Outdoors (WTO). The brand will primarily focus on waterfowl hunting apparel and gear, but we plan to expand into other outdoor products in the future.
We want a logo that appeals to serious outdoor enthusiasts and hunters, with a style and feel similar to brands like Sitka, Chene, Rogue Ammo, Nomad, and Grounded Brand. The logo should be professional, modern, and versatile enough to work on apparel, hats, decoys, packaging, and digital platforms.

Target Market(s)

Outdoor enthusiasts and hunters, primarily ages 25–50, who value high-quality, performance-driven hunting apparel and gear.

Industry/Entity Type

Outdoor Apparel / Hunting / Waterfowl Gear

Logo Text

Oxbow

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo must clearly display the brand name: Oxbow. Professional and versatile enough for apparel, hats, decoys, packaging, and digital platforms. Reflect a rugged, outdoor, waterfowl hunting theme. Work in full color and black & white

Nice to have

• Subtle waterfowl or outdoor elements integrated into the logo. A design that hints at premium quality and performance. Optionally, a modern, minimalist emblem or icon that could be used separately from the wordmark

Should not have

• Overly cartoonish or playful designs. Designs that feel too generic, trendy, or like fast-fashion logos. Designs that are overly complicated or hard to reproduce on merchandise

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