Rendering for Self-Service Ice Cube Vending Machine – ICEBOXX
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This customer received 36 graphic designs from 10 designers. They chose this graphic design from Sergio Coelho as the winning design.
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Graphic Design Brief
We are launching ICEBOXX, a network of modern, smart, self-service ice cube vending machines designed for today’s fast-paced, on-the-go lifestyle. With our logo and brand identity already established, we are now seeking high-quality 3D renderings of the machines that accurately reflect our visual identity and brand positioning.
The ICEBOXX machine should visually express:
- Smart Convenience: A tech-driven, self-service experience. Simple, fast, and always available.
- Purity & Refreshment: Delivering clear, clean, and perfectly formed ice.
- Modern Utility: Sleek machines that fit into urban landscapes (outsides supermarkets, ports, camping spots etc), appealing to a contemporary, on-the-go lifestyle.
Brand Guidelines
Font: Goldplay Bold
Please follow the attached logo file precisely.
Maintain correct spacing, proportions, and placement.
Primary Colors
Aqua Blue
CMYK: 100 / 0 / 0 / 0
RGB: 0 / 174 / 239
HEX: #00AEEF
Navy Blue
CMYK: 100 / 87 / 30 / 17
RGB: 31 / 57 / 108
HEX: #1F396C
Gradient
From Aqua Blue (#00AEEF) to Aqua/Teal (#26BCB9)
Secondary tone RGB: 38 / 188 / 185
Rendering Requirements
- Stay true to brand color specifications
- Ensure logo visibility and correct proportions
- Showcase machine from multiple angles (if applicable)
- Highlight key functional areas (payment system, ice dispensing area, screen/interface)
- Respect the provided dimensions and bleed marks (attached)
Attention:
On the machines, these texts will be required as seen on the example photo:
24/7 Ice Machine
Insert you bag or cooler
Tap your card
Pay
Collect your ice
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.