New branding and packaging for Shark Tank products
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Good morning,
to proceed with creating your boxes, it would be helpful to receive the printing guidelines, including box specifications, texts, and contents.
Thank you very much.
Thanks. The box sizes are specified and you can use them. We are fine with adjusting (for bleeds, etc.). The boxes will also be (likely) full color print on corrugation.
Hi! Before I begin the packaging design, I just need a few clarifications. Do you have brand guidelines such as colors, fonts, and logo usage rules? What tone should the brand feel like — rustic farmhouse, modern farm-tech, premium agricultural, friendly family farm, or bold retail-ready? Who are your main competitors? Please send the final product content for both boxes, including headline, features, benefits, instructions, warranty information, legal text, and barcodes if ready. Also, let me know if you want QR codes included. Can you provide the official dielines for the 7"x7"x4" box and the 14"x14"x2" box? Or just share the type of box you want to have. And finally, what do you want customers to feel when they first see the box? Once I have this information, I can start properly.
Hi Faria, Thanks for the interest! We currently do not have brand guidlines. In honesty, the chosen designer, would ideally put one together. I am also "flexible" in that if I like the concept, I can imagine, or ask, for a different color, etc. As you can see, I posted two different logos - both of which I like, but also not 'married' to either. I think bold retail-ready, sounds most appealing, but not so 'bold' that it feels contemporary. Still want that "family/farm/ag" feel. Simple/clean. When they pick up the box, I want them to "understand it", and why the product is better than others. That the product is smart - in its simplicity. I will put something together that is more clear - text, warranty, instructions, etc.
Thank you very much for the detailed clarification. I truly appreciate the opportunity to work on this exciting project.
I will begin developing the first packaging concept based on the direction we discussed — bold retail-ready, yet clean, simple, and rooted in a strong family/farm feel. My goal will be to create a design that clearly communicates the product’s smart simplicity and competitive advantage at first glance.
I’ll share the initial concept with you shortly, and I look forward to your feedback so we can refine it together.
Thank you again for trusting me with this project.
Thank YOU! I also appreciate the diligent communications. Sorry I was not better prepared (with more clear details). I am mostly looking for concepts/direction. I am still putting more details together now. =)
Thank you so much.
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