• US$290

• 27 designs

• 3 designers

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Landing Page Design Brief

A landing page to gain interest, traction, and potentially presales for our luxury toothbrush brand Clén. I would like something like this -- does not have to be exact
LANDING PAGE OUTLINE
1️⃣ HERO SECTION (Above the Fold)
Headline:
Rethink Your Daily Ritual.
Subheadline:
A luxury, refillable toothbrush designed with intention — where beauty meets dentistry.
Buttons:
Join the Founding List or Email list
Link to complete survey for 20% off first purchase

Small line underneath:
Launching Fall 2026 · Limited Founder’s Edition

2️⃣ THE PROBLEM (Emotional Framing)
Headline:
Oral care hasn’t evolved like beauty has.
Copy:
We invest in skincare rituals.
We curate our bathrooms.
We obsess over packaging and detail.
Yet the toothbrush — something we use twice daily — remains clinical, disposable, and uninspired.
You deserve better.
3️⃣ THE PRODUCT (Your Differentiation)
Headline:
Designed to be Displayed. Engineered to Perform.
Bullets (Luxury + Function):
• Hand-finished premium prints on an acetate handle
• Slim sculptural silhouette
• Gold-accent detailing
• Replaceable brush head system
• Premium bristles (dentist-selected)
• Designed by a practicing dentist
- Custom engraving
4️⃣ THE REFILL MODEL
Headline:
Luxury That Lasts.
Instead of discarding your entire brush, simply replace the head every 3 months.
Cleaner. Smarter. Elevated.
Micro-copy:
Refill subscriptions available at launch.
5️⃣ SOCIAL IMPACT (Your 5% Donation Angle)
Headline:
Beauty With Purpose.
5% of profits are donated to organizations chosen by our community.
As a Founder, you help decide where we give.

6️⃣ SOCIAL PROOF (Even Pre-Launch)
You can use:
Dentist credibility statement
~not made yet- will edit in~
Example testimonial style:
“Finally, a toothbrush I don’t want to hide in a drawer.”
7️⃣ FOUNDER CTA SECTION
Headline:
Become a Founding Member.
Be the first to receive:
Early access pricing
Engraving perks
First charity vote

Follow us on:
Instagram
Tiktok
~ don't have these made yet, will add in later~
🎯 Design Direction
Page should feel closer to:
Glossier
Aesop
Ritual
Not:
Oral-B
Minimal navigation.
Lots of white space.
Cream, bone, tortoise, gold tones.
Soft serif typography.

I have attached a picture of the clean vibe I would like- doesn't have to be exact but for inspo

I will also include/add our mock up drawings when they are finished!
Thank you :)

Coding

Coded - Design and coding required

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files