• US$150

• 380 designs

• 107 designers

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Logo Design Brief

I am a real estate broker building my own real estate business in residential, luxury homes and some day in commercial properties. I am looking to create a logo that -
1. depicts a sophisticated and elegant style.
2. Uses my initials to depict real estate in a subtle way.
3. Incorporates my husky in it (as a subtle outline and not explicit)
4. Uses my colors of plum and elegant gold (not mustard or Indian gold)
I created a logo that has my initials DJ depicted as door opening which I like and it's in the colors I like. PLEASE Use my files as inspiration but do not copy it as is.
Be original and come up with your own designs - I am looking for creativity that is elegant and modern and subtle. The design needs to work with just the letters part of the logo, it should work in all sizes on a business card or on a letterhead
I am open to other designs with the initials DJ but they should be find a way to depict real estate. I want to have a version that has the logo text "Real Estate by Deena John" which is the main part of the project and I also need a file with just my initials once the design is agreed upon because sometimes just the initials may be used and others the whole logo. I am open to something completely different as long as my must haves are in there. Adding more info -
1. Overall Feel
Modern luxury
Minimal
Geometric
High-end residential
Understated
No gradients
No effects
No shadows
No glow
Everything must be vector.
2. Icon Structure
Doorway Frame
Perfect vertical rectangle
Proportion: height 1.6x width
Stroke weight consistent on all 4 sides
Stroke weight = same as husky outline
Left vertical bar inset 5% inward to imply “door ajar”
No perspective
No 3D
No thickness variation
DJ Monogram
Font style reference:
High-contrast serif (Trajan Pro / Cormorant / Cinzel family)
Large capital D centered
Elegant capital J nested next to/ right of D
DJ must be clearly readable at favicon size
DJ is the primary focus. The DJ is the hero.
The dog is the whisper.
Dog is secondary detail
Husky Head (Critical Part)
This must be:
Facing Inward / Left)
Position:
Lower right inside doorway.
Direction:
Facing left (into the room).
Construction (single line only):
Start at ear tip
↓ gentle slope down back of head
→ curve toward forehead
→ slight forward nose point
↓ subtle chin return
End.
No eye.
No fur texture.
No open mouth.
No body.
No chest.
It should look like:
A continuous calligraphic stroke.
Elegant.
Almost abstract.
If someone looks quickly, they see:
DJ in doorway.
If they look closely, they discover:
The husky.
That’s luxury branding.
Single continuous stroke
No fill
No silhouette
No shading
No body
No chest
No eye
Only outline of:
• One ear (sharp triangle but softened tip)
• Back of head curve
• Forehead slope
• Slight nose point
• Gentle chin return
Line weight identical to doorway stroke.
Placement:
Lower right inside the doorway.
Touching baseline of frame.
Not overlapping DJ.
Should feel tucked into the threshold.
At small scale, it almost disappears.
At large scale, it becomes a hidden signature.
That is the goal.
3. Color Specifications
Primary Plum:
HEX #5B1E4B
Luxury Gold (flat, not metallic gradient):
HEX #C6A75E
White:
#FFFFFF
Black:
#000000
No bright yellow gold.
No bronze.
No gradients.
4. Required Deliverables
Designer must provide:
• AI file
• EPS
• SVG
• PDF vector
• PNG transparent (3000px)
• Black version
• White version
• Plum & gold version
• Icon-only version
• Horizontal lockup
• Vertical lockup

Target Market(s)

Real estate buyers and sellers in Washington state USA

Industry/Entity Type

Real estate

Logo Text

Real Estate by Deena John

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• My initials connected to real estate in some subtle form, the plum and gold colors and a subtle nod to my husky

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Files

Download all files - 3.8 MB