Heron Mental Health business logo - for new mental health centre

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Contest winning design

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This customer received 20 logo designs from 3 designers. They chose this logo design from Aljune Castro Designs as the winning design.

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Logo Design Brief

Logo for mental health office - mostly psychologists but option to expand to others
The Blue Heron is the symbol - bird represents patience, balance, self-reliance and also has a proud/strong vibe (resilient), as well as birds in general representing freedom/flight - freeing oneself. (In this case from mental health struggles). We would like the bird standing, not flying, with 2 legs visible on the ground (symbolizing grounded/stability). We want a tall graceful looking bird (long, tall and lean). We don't want it to look like a seagull (too short) or stork (beak too long, standing on 1 leg). And for it to be a simple line drawing - not with a lot of detail, feathers, plants, water around it etc. Maybe not even an eyeball. We would like it to face right please. We are uploading a couple of ideas we've gathered from AI image creation (we like these but they are not quite right for us), as well as images of the blue heron in both the stance and with the colouring we are looking for.
We would like the type/font to be modern and simple but welcoming/warm. We like the fonts: Lato and Poppins (for example, but not tied to these). We prefer the text in upper and lower case (first letter of each word in the business title capitalized).
Thank you! Looking forward to seeing your designs!

Target Market(s)

Adults with mental health conditions - general and related to injury and illness (chronic pain, head injury, medical conditions)

Industry/Entity Type

Mental Health - Psychology

Logo Text

Heron Mental Health


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)


Font styles to use
Other font styles liked:
  • Lato, Poppins

Colors

Colors selected by the customer to be used in the logo design:

0054AA
0677BA
7BADD7
CADEEF
E8F1F8

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Simple drawing of the Heron symbol, Title: Heron Mental Health
Nice to have
  • Colours: like the Heron bird: dark blue, taupey greys.
Should not have
  • water, plants, feathers, suns/moons, etc.

Files
Download all files - 0.9 MB
PNG
Picture1-bird
Sunday, February 15, 2026
PNG
Picture2-bird
Sunday, February 15, 2026
PNG
Picture4-bird
Sunday, February 15, 2026
PNG
Picture3-bird
Sunday, February 15, 2026
PNG
Picture5-bird
Sunday, February 15, 2026
JPG
blue heron image 2
Sunday, February 15, 2026
JPG
blue heron image 6-colouring
Sunday, February 15, 2026
JPG
blue heron image 5-colouring
Sunday, February 15, 2026
JPG
blue heron image 3
Sunday, February 15, 2026
JPG
bue heron image
Sunday, February 15, 2026
JPG
blue heron image 4_silhouette
Sunday, February 15, 2026
Payments
1st place
C$120
Total
C$120

Project Deadline
19 Feb 2026 04:49:19 UTC
Language