Heron Mental Health business logo - for new mental health centre
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This customer received 20 logo designs from 3 designers. They chose this logo design from Aljune Castro Designs as the winning design.
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Logo Design Brief
Logo for mental health office - mostly psychologists but option to expand to others
The Blue Heron is the symbol - bird represents patience, balance, self-reliance and also has a proud/strong vibe (resilient), as well as birds in general representing freedom/flight - freeing oneself. (In this case from mental health struggles). We would like the bird standing, not flying, with 2 legs visible on the ground (symbolizing grounded/stability). We want a tall graceful looking bird (long, tall and lean). We don't want it to look like a seagull (too short) or stork (beak too long, standing on 1 leg). And for it to be a simple line drawing - not with a lot of detail, feathers, plants, water around it etc. Maybe not even an eyeball. We would like it to face right please. We are uploading a couple of ideas we've gathered from AI image creation (we like these but they are not quite right for us), as well as images of the blue heron in both the stance and with the colouring we are looking for.
We would like the type/font to be modern and simple but welcoming/warm. We like the fonts: Lato and Poppins (for example, but not tied to these). We prefer the text in upper and lower case (first letter of each word in the business title capitalized).
Thank you! Looking forward to seeing your designs!
Target Market(s)
Adults with mental health conditions - general and related to injury and illness (chronic pain, head injury, medical conditions)
Industry/Entity Type
Mental Health - Psychology
Logo Text
Heron Mental Health
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Font styles to use
Other font styles liked:
- Lato, Poppins
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Simple drawing of the Heron symbol, Title: Heron Mental Health
Nice to have
- Colours: like the Heron bird: dark blue, taupey greys.
Should not have
- water, plants, feathers, suns/moons, etc.