• US$150

• 170 designs

• 83 designers

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Logo Design Brief

BC Land Surveying is a new company based in Sonoma County, California. The owners also operate two established companies in related industries. Those logos will be provided in this brief as Company-1 and Company-2 for reference.

The goal is to create a professional, bold, and technically grounded logo that feels cohesive with the existing brand family while standing on its own. The design should communicate precision, strength, and credibility. This company works alongside engineers, builders, and developers, so the identity must feel structured and dependable.

Designers may explore subtle references to land surveying elements such as topographic contour lines, survey grids, a compass, plumb bob, total station, or minimal drone integration. Keep any equipment simplified and clean. Avoid clipart or overly detailed illustrations.

Because the company operates in Sonoma County, subtle inspiration from rolling hills or vineyard terrain may be considered. Keep this integrated and not illustrative.

Preferred colors include dark blue, deep green, earth brown, gray, and black. The colors should feel strong and natural, inspired by land and coastal terrain.

The final logo must scale well, work in one color, and perform strongly across signage, trucks, apparel, and digital platforms.

Target Market(s)

Our target market includes builders, engineers, developers, contractors, and property owners who need land measured before starting a project.

Industry/Entity Type

This company works in the land surveying, construction, and engineering industries.

Logo Text

BC Land Surveying

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo must include the full name, BC Land Surveying, in strong and clear lettering. It must be simple, professional, easy to read, and work well in both color and black and white. It should look good on trucks, signs, apparel, and online.

Nice to have

• The design may include subtle elements like topographic lines, a small compass shape, a survey tripod tool, rolling hills, or a simple drone shape. These elements should be clean and not overly detailed.

Should not have

• The logo should not include cartoon drawings, explosions, weapons, silly graphics, or too many small details. Avoid thin lines that may disappear when scaled down.

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Files

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