Greeting Cards for Charity & Non-profits business, Logo needed!

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This customer received 67 logo designs from 24 designers. They chose this logo design from Vicez as the winning design.
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Logo Design Brief
Thank you for taking the time to read this!
Our company is founded on the principle of putting people before profits and serving as a vehicle to fundraise and build awareness to non-profits at no cost. In doing this, we will make an impact with every single purchase and provide solutions that empower our supporters.
The service we provide: helping small non-profits (charities and religious bodies) print greeting cards during the holidays as a way to generate some more income and raise awareness of their great causes. All of them work extremely hard and we want to help them out, at no cost to show our gratitude.
The logo will be for: Goodness Cards
I really want to incorporate a starfish to the logo, why you ask?
Its based on this story "The Star Thrower, by Loren Eiseley"
The conclusion of it that small gestures matter and make a huge impact.
You can read it here http://goodnessventures.com/mission.html
It would be great if you could incorporate the movement of the starfish.
The target audience is 80% women ages 25-55, but we would like to keep it gender neutral or maybe slightly feminine. The design should be timeless and should evoke a feeling of generosity, giving, caring, making a difference. Feel free to incorporate the starfish in anyway you wish. it doesn't have to be the center point of the logo.
This logo will be printed on thousands of greeting cards so we want it to be memorable.
Thank you for taking the time to help us on our mission. We know how important branding is and we really want your input.
One a winner is picked we will need additional work and we hope to build a long lasting relationship.
Target Market(s)
The target audience is 80% women ages 25-55, but we would like to keep it gender neutral or maybe slightly feminine. The design should be timeless and should evoke a feeling of generosity, giving, caring, making a difference. Feel free to incorporate the starfish in anyway you wish. it doesn't have to be the center point of the logo.
Industry/Entity Type
Religious
Logo Text
Goodness Cards
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.