Yours Truly Hospitality needs a new logo and matching colour pallet

Winner
Contest winning design

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This customer received 14 logo designs from 3 designers. They chose this logo design from Franabanana as the winning design.

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  • Closed - Design Selected
  • 6-designer contest

Logo Design Brief

We need a new logo design for our company "Yours Truly Hospitality" which is a full-service short-term rental management company, mainly operating in SE Florida. We would like to see designs that reflects comfort and a hospitality brand that offers unforgettable vacation experiences (but no stars in the logo). We'd like to use the primary colour blue and looking for softer secondary colours such as gold/off-white/beige. I'm attaching our current logo that I still like the style of with the cursive font looking like a "letter sign off" as "yours truly" but want to see some similar options for the "YTH" abbreviated logo and also an icon to go with it where we can just use the icon by itself.
1) Yours Truly Hospitality
2) Yours Truly Hospitality + icon
3) YTH
4) YTH + Icon
5) Just icon

Target Market(s)

Home owners or real estate investors who are interested in renting out their homes as investments

Industry/Entity Type

Vacation Rental/ Property Management

Logo Text

Full logo with an icon, and the name "Yours Truly Hospitality" as well as a shorter, secondary version for "YTH" abbreviation


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)

Wordmark Logo

Word or name based logo (text only)

Lettermark Logo

Acronym or letter based logo (text only)


Font styles to use
Decorative

Colors

Colors selected by the customer to be used in the logo design:

0094D4
00A9DD
6FCCEA
C7EBF8
E9F6FB

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • A blue/teal colour, something that can be used with the icon and without (just name)
Nice to have
  • Representative of vacations
Should not have
  • Nothing with stars

Files
PNG
YoursTruly-colour-logo-625px (10)
Wednesday, January 28, 2026
Payments
1st place
US$110
Total
US$110

Project Deadline
02 Feb 2026 22:31:17 UTC
Language