Clean, Modern Logo for an Equestrian Technology & IT Consulting Company
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This customer received 162 logo designs from 77 designers. They chose this logo design from Ha.Connick as the winning design.
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Logo Design Brief
TobTech Solutions is a technical consulting company operating within the equestrian sports industry. We provide technology consulting, results management, and network infrastructure for large equestrian events, as well as tailored network solutions and IT support.
We are looking for a clean, modern, and understated logo and visual identity that reflects both:
equestrian sports (horses, events) (make it less horse and more tech, horse can be abstract and a bit hided in the logo). I like when the T and Horse go together in an abstract way. Logo should be able to use stand alone without text
technology / networking (IT, infrastructure, connectivity)
The style should feel professional, reliable, and technical, not flashy or playful. Stylish and modern, fit for subtle branding on clothes and equipment
Style & Direction
Clean, modern, minimal
Subtle reference to a horse or horse head
Reference to technology or networking
Understated and professional
Timeless rather than trendy
Colors
Navy blue preferred
Neutral complementary colors
Avoid bright or saturated colors
Deliverables
Logo (SVG, PNG, JPG)
Color palette
Font suggestions
Attached is an AI mockup that I do like, but it needs work, less horse and more tech/T. When a T blends in with the logo its very nice.
The logo should be able to invert to use on for example a darker jacket.
There should be logo available with and without the company name
Industry/Entity Type
Technology, Sports, Equestrian
Logo Text
TobTech Solutions
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.