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South of Seventeenth
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This customer received 322 logo designs from 121 designers. They chose this logo design from Astro D as the winning design.
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US$150
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322 designs
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121 designers
Logo Design Brief
Need a logo for an upscale young women's boutique called SOUTH OF 17th (can also spell the word out). S17 is an option for a short logo. Want it to be clean, chic, FONT: The Very Vogue Serif Family - (think PARKE, DANDY, THE BAR for inspiration and feel) Logo will be used for Signage, on clothing ( see ex) etc.
Target Market(s)
13 year old to 25 years old
Industry/Entity Type
Women's Boutique
Logo Text
SOUTH (main logo) S17 optional | South of 17th (full brand name)
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Serif
Sans Serif
Script
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Chic, upscale, think of brands ( The Bar, Dandy, Parke)
Nice to have
- Main logo, Sub logo and social media main logo
Files
Download all files - 3.7 MBPNG
Soft smile in off-white attire
Monday, January 19, 2026
PNG
Screenshot 2026-01-18 at 9.06.29 PM
Monday, January 19, 2026
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Screenshot 2026-01-18 at 9.06.59 PM
Monday, January 19, 2026
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Screenshot 2026-01-18 at 9.06.42 PM
Monday, January 19, 2026
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Screenshot 2026-01-18 at 9.21.30 PM
Monday, January 19, 2026
Payments
1st place
US$150